Jasmin de Corse by Coty 1906

Jasmin de Corse by Coty: launched in 1906.  Corse refers to Corsica, Francois Coty's place of birth. Had a great following from the Russian princess, Tatiana Romanov and the French writer Colette who was enamored with the fragrance and wore it daily.

Coty Perfumes 1954 Advertisement

Coty Perfumes 1954 Advertisement showing the following perfumes: Emeraude, L'Aimant, L'Origan, Paris, Muguet des Bois, Chypre, Styx, and Muse.

Various items shown are Air-Spun face powder, Sub Deb lipstick, talc, dusting powder, special presentations, toilet water, purse bottles, compacts, cologne, Twiststick solid cologne stick and more.

1945 Advertisement for Coty Perfume and Powder

 Vintage 1945 Sears (Spring and Summer) catalog page advertising Coty perfumes and cosmetics.

L'Aimant by Coty c1927

L'Aimant by Coty: launched in 1927. Pronounced "LEH MON", the name means "magnet" in French.

In 1926, Coty purchased the Antoine Chiris company, established in 1768, who harvested and supplied raw materials for perfumes, manufactured perfumery bases, essential oils and made perfumes for other companies.

The Russian perfumery A. Rallet & Company was owned by Chiris and produced the perfume Rallet No. 1, originally named Bouquet de Catherine, composed by Ernest Beaux. When the Russian Revolution began, Rallet relocated to France and set Ernest Beaux up with a new laboratory in Grasse. It was here that he met Coco Chanel and worked on making a perfume for her. Ernest Beaux tweaked Rallet No. 1 and thus in 1921, Chanel No. 5 was born.

The popularity of this perfume was so great that Coty felt he needed to make a clone so he and his chief collaborator in perfumery, Vincent Roubert, gave the old Rallet No. 1 a slight adaptation and it was christened L'Aimant.

Emeraude by Coty c1918

Emeraude by Coty: launched in 1918, created by Francois Coty. Pronounced "EM-AIR-ODE," meaning "emerald" in French.

It was said that the people of Persia kept emerald jewels in their temples and believed that mysterious powers were hidden within their depths. Fascinated by the Persian reverence for this precious stone, Francois Coty was also enchanted with the Persian legend that these jewels bring divine happiness. He wanted to capture the intrigue of the land and the beauty of the stone in a perfume, so in 1918, he created Emeraude, in which he claimed was "the soul of the emerald in fragrance."

La Rose Jacqueminot by Coty c1902

La Rose Jacqueminot by Coty: launched in France in 1904, in USA by 1906. The perfume, created by Francois Coty in 1902, was named after a highly fragrant breed of long stemmed cabbage roses first grown in France in 1853 who were named as a tribute for the famous heroic general of the Napoleonic war.

Cool Spell by Coty c1964

Cool Spell by Coty: launched in 1964 and was still being sold in the early 1970s. It was a refreshing cologne splash for women and came in a huge 12 oz size to last you all summer long. Other sizes included an 8 oz refreshing body cologne splash as well as a spray version in a 1.5 oz size. A scented dusting powder was also offered.

Muguet des Bois by Coty c1913

Muguet des Bois by Coty: launched in 1913 and originally created by Francois Coty and probably later reformulated by Henri Robert  around 1939 or so. I did find reference to Muguet des Bois by Coty in a 1919 price list in the Druggist's Circular and again in 1925 and 1934.

Pronounced "MEWGAY - DAY - BWAH"

Accomplice by Coty c1954

?, also known as Question Mark by Coty was launched in 1954, renamed Accomplice.

Iris by Coty c1913

Iris by Coty was launched in 1913.

Le Nouveau Gardenia by Coty c1936

Le Nouveau Gardenia by Coty was launched in 1936.

Four Seasons by Coty c1940

Four Seasons by Coty was launched in 1940, it was an eau de cologne.

Fairy Princess by Coty c1956

Fairy Princess by Coty was launched in 1956. It was toiletries for little girls. Sold up until around 1960.

A 1956 ad reads:

"Beauty for young girls begins at Schuster’s - Coty “Fairy Princess” Opens Door to “Grown-Up” Beauty Secrets. Fairy Princess Toiletries, specially blended by Coty for young misses. Simple to use personal grooming aids and cosmetics suited to their age and teaching younger misses important beauty habits,. Shown below are just a few of the many Fairy Princess beauty aids in our Toiletries Department - All 4 Stores.

• Colognes with atomizer
• Bubble bath packets
• Dusting powder
• Hand lotion
• Fragrance 3pc set
• and many other Coty “Fairy Princess” beautifiers."

A 1957 ad reads:

"COTY FAIRY PRINCESS. Cologne with Atomizer 1.25. Fairy Princes 125 Wand with ... fragrant... And it s all done with a touch of Coty's magical cosmetic wand.fairy wand by Coty. Magical gifts of glamour for the young miss. Daintily packaged by world renowned Coty. Gently fragranced for little girls. Fairy Princess"

A 1957 ad reads:

"From Coty.. Truly a Fairy Princess wand with a star and golden jingling bells on the end filled with bubble bath...astonishingly feminine they make their father gasp, the little minxes who are being flirtatious will adore Coty's Fairy Princess fripperies.."

A 1958 ad reads:

"Coty's Fairy Princess. A new magic fragrance for the fairest of all. A light delicate aura of magic for your young fairy princess to make her dream of castles. .COTY'S FAIRY PRINCESS. cologne with. atomizer 1.25. You'll feel sparkling and Light as the fairy princess herself floating on a flower petal of precious fragrance."

A lawsuit ensued in 1960 over the name Fairy Princess.

"SHAFFER v COTY INC 1960 183 F Supp 662 Ann SHAFFER Plaintiff v COTY INC a ... of an unregistered trademark Fairy Princess used in connection with plaintiff's.. This is an action for injunctive relief and damages grounded upon alleged infringement of an unregistered trademark, "Fairy Princess", used in connection with plaintiff's product on certain unusual containers designed to hold bubble bath, lotion, cologne, and the like."

Imprevu by Coty c1965

Imprevu by Coty was launched in 1965. Imprevu means "unforseen" in French. It was created by Bernard Chant.

Elan by Coty c1968

Elan by Coty: launched in 1968.

 It took Coty's seven years to create the fragrance and was created as a tribute especially for American women.

La Fougeraie Au Crepuscule by Coty c1928

La Fougeraie Au Crepuscule by Coty: launched in 1928, in USA by 1932, it is said to be Francois Coty's final perfume before his death in 1934. Reportedly took 5 years to perfect.

Sweet Earth by Coty c1972

From 1972-1976, Coty released its Sweet Earth line of perfume essences, soft mists, candles and colognes, but most importantly its solid perfume compacts. The solid perfume compacts came in single scents or trios based on a theme. Each compact had a sticker with a brief description of the scent enclosed which was attached inside the lid. At the time, several different solid perfume compacts were released.

Truly Lace by Coty c1992

Truly Lace was a feminine perfume launched by Coty in 1992. 

L'Effleurt by Coty c1907 vs. L'Effleur by Coty c1990

In 1907, Coty released a a floral perfume named L’Effleurt, housed inside of a Baccarat flacon with a Rene Lalique designed label.

Marketed with the slogan ‘Somewhere inside romance blossoms’ and "Fragrance of dream gardens - delicately accentuating the loveliness of flower women."

Paris by Coty c1921

Paris by Coty: launched in 1921, named after the famous city, and introduced to the USA in 1922. It was created by perfumer Vincent Roubert, and was a floral perfume inspired by the successful Quelques Fleurs by Houbigant.