Le Nouveau Gardenia by Coty c1936

Le Nouveau Gardenia by Coty was launched in 1936.

Fragrance Composition:

So what does it smell like? It is classified as a floral fragrance for women.  It was described as "a warm, floral fragrance."

• Top notes: orange, cassie, neroli, daffodil
• Middle notes: gardenia, tuberose absolute, rose, jasmine, ylang ylang
• Base notes: amber

Vogue, 1936:

"The world has gone gardenia-mad, and Coty presents "Le Nouveau Gardenia" — a crystal, snowy fragrance."

A 1936 ad reads:

"COTY PRESENTS -Nature must have loved the Gardenia she gave it a rich exuberant intoxicating scent above all others. Now Coty has created a perfume that is really true to this magnificent flower Le Nouveau Gardenia Unlike the living gardenia."

The New Yorker, 1936:

"Nature must have loved the gardenia...she gave it an enthralling perfume, a scent exuberant above all others...Now, Coty has created a perfume that is really true to this flower — "Le Nouveau Gardenia." Unlike the living gardenia . . . and unlike most perfumes . . . this New Gardenia never "wilts." It remains lastingly fresh, hauntingly beautiful."

Bottles:

Le Nouveau Gardenia was presented in various bottles over the years. The photo collage below shows some of the bottles used from 1936-1963 or so.

Drug & Cosmetic Industry, 1936:

"As a floral tribute to Spring COTY announces the new perfume, "Le Nouveau Gardenia," which is presented in flacons of chaste, simple beauty. It comes in two sizes encased in a gift box."

Chemist & Druggist, 1938:

"Coty (England), Ltd., offer a perfume set consisting of three cut crystal bottles of Coty perfumes {L'Aimant, Le Nouveau Gardenia and Chypre) in handsome white and gold hinged-lid coffret."

Fate of the Fragrance:

Discontinued, date unknown. It was still being sold in 1963.