Hello and welcome! Please understand that this website is not affiliated with Coty in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Coty fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Coty perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Coty brand might see it.

Also, this website is a labor of love, it is a work in progress and is always being updated with new information as I can find it, so check back often!

Friday, June 6, 2014

Le Vertige by Coty c1906

Le Vertige by Coty: launched in 1906. Created by Coty's chief perfumer Vincent Roubert. The name means "dizziness" in French and refers to the gay, dizzying rhythm of the dance.

Masumi Toujours by Coty

Masumi Toujours by Coty: launched in the late 1990s?. A flanker scent to Coty's original 1967 fragrance, Masumi.

Available in:

  • 15ml Eau de Toilette
  • 30ml Eau de Toilette
  • 75ml Deodorant Spray

So what does it smell like? It is a fresh, fruity floral perfume for women.

  • Top notes: apricot, pineapple, mandarin, passion fruit, melon and orange
  • Middle notes: Egyptian jasmine, violet, pink freesia and lily of the valley
  • Base notes: sandalwood, oakmoss and musk

It has been discontinued, but you can still find at some retailers online.

Masumi Je T'aime by Coty c2003

Masumi Je T'aime by Coty: launched in 2003. A flanker scent to Coty's 1967 perfume, Masumi.

Available in:

  • 15ml Eau de Toilette
  • 30ml Eau de Toilette 

So what does it smell like? Sweet, sensuous fruity floral.

Discontinued, but you can still find it at some online retailers.

Eau Masumi by Coty c1993

Eau Masumi by Coty: launched in 1993. It was a flanker to Coty's 1967 fragrance, Masumi.

Available in:

  • 50ml Eau de Toilette
  • 150ml Deodorant Spray

So what does it smell like? It is described as a floral woody musk perfume.

  • Top notes: bergamot and orange
  • Middle notes: rose, blackcurrant and peach
  • Base notes: amber, musk and sandalwood.

Still in production.

Monday, June 2, 2014

Emeraude by Coty c1921

Emeraude by Coty: launched in 1921, created by Francois Coty.

It was said that the people of Persia kept emerald jewels in their temples and believed that mysterious powers were hidden within their depths. Fascinated by the Persian reverence for this precious stone, Francois Coty was also enchanted with the Persian legend that these jewels bring divine happiness. He wanted to capture the intrigue of the land and the beauty of the stone in a perfume, so in 1921, he created Emeraude, in which he claimed was "the soul of the emerald in fragrance."

Jacques Guerlain, wife of Coty's competitor, would wear only L'Aimant and Emeraude, both produced by Coty. It was rumored that Shalimar was created by Guerlain's attempt to recreate Emeraude. You have to admit, both perfumes smell very similar.

In the 1920s and 1930s, it was customary for perfume companies to introduce the idea that women of certain complexion or hair color would be better suited to particular perfumes. Incidentally, perfumers said, blondes should wear light perfume, brunettes, heavy Oriental perfumes. For instance, Emeraude was suggested to be worn by brunettes and redheads. The "exotic richness" of Emeraude was said to "translate the warm, velvety beauty of brunettes." Emeraude was also said to be suitable for redheaded women too and to be "languorous, brilliant" "suggesting the exotic - this rare type.".

  • For Blondes: Paris, L'Aimant, L'Effleurt, La Rose Jacqueminot & L'Or.
  • For Brunettes: L'Aimant, L'Origan, Emeraude, Chypre, Ambréine, Fougeraie au Crépuscule, or Styx.
  • For Red-Haired Women: Emeraude, Paris, L'Origan, L'Ambre Antique, Iris & Cyclamen.

Other perfumers advised women to seek out perfume based on their personalities or moods rather than their looks. These marketing techniques worked and thousands of bottles of perfume were purchased, probably by those who needed to buy gifts for others or were unsure of what perfumes to wear.

  • For the Woman of Sunny Joyous Type: L'Effleurt, Muguet & Violette.
  • For the Woman of the Dreamy Elusive Type: Jasmine de Corse, La Jacinthe & Lilas Blanc.
  • For the Exotic Types: Chypre, Violette Pourpre, Ambre Antique
  • For the Mysterious Types: Ambre Antique, Styx & Cyclamen
  • For the Brilliant Sophisticated Temperaments: Emeraude, Paris, L'Origan