Hello and welcome! Please understand that this website is not affiliated with Coty in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Coty fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Coty perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Coty brand might see it.

Also, this website is a labor of love, it is a work in progress and is always being updated with new information as I can find it, so check back often!

Saturday, June 15, 2013

Iris by Coty c1913

Iris by Coty was launched in 1913.

Moia by Coty c1922

Moia by Coty was launched around 1922. Created by Fran├žois Coty. I can find no references to it, it probably was not successful. I did see it was still being sold in 1929.


So what does it smell like? Moia probably refers to Moia Wood, also known as the Cherimoya, small tropical American tree bearing round, heart shaped or oblong fruit. The blooms have a distinct vanilla scent.

Heliotrope by Coty c1910

Heliotrope by Coty was launched in 1910.




Friday, June 14, 2013

Lotion Coty

In 1932, America was introduced to Coty's hair lotions, these were already known in Europe, where they had already had a great success since 1920.

Printer's Ink, 1932:
"The product, a hair lotion, is new to the Coty line in the United States. It centers around promotion of a beauty salon service that has long term practiced in France. There, when a woman has her hair dressed, she usually has her hair perfumed."

The New Yorker, 1933:
"Well-known to smart heads that have been coiffed on the Continent, Lotion Coty for the Hair is currently available in your favorite scent: Paris, L'Origan, Lavande, Emeraude, Muguet, Chypre, Styx, L'Aimant, La Rose Jacqueminot, Lilas Pourpre, Violette Pourpre, Eau de Coty, L'Or, Ambre Antique."

c1930 Lotion in Eau de Coty scent, photo from a French perfume miniature website.

c1920s Lotion in Chypre scent, photo by ebay seller petrpavek1

c1930, photos by Richard Doubles

c1930, photo from ebay 


Le Nouveau Gardenia by Coty c1936

Le Nouveau Gardenia by Coty was launched in 1936.



Informal Fragrance by Coty c1939

Coty's Informal Fragrance was launched in 1939, it was simply another word for their Eau de Toilette which could be found in their most popular scents.



Four Seasons by Coty c1940

Four Seasons by Coty was launched in 1940, it was an eau de cologne.


Fleur Du Lac by Coty c1942

Fleur Du Lac by Coty was launched in 1942.

So what does it smell like? It was a floral bouquet fragrance over a base of vanilla.

It was a very short lived fragrance but was relaunched sometime in the 1990s.

A 1942 ad reads:
"Coty's New Romantic Perfume, Fleur Du Lac"





Shakti by Coty c1950

Shakti was a feminine fragranced deodorant powder launched in 1950.

It was a clean, subtle, cooling fragrance, "a fragrance which mysteriously blends with and enhances any other fragrance you wear."

Fairy Princess by Coty c1956

Fairy Princess by Coty was launched in 1956. It was toiletries for little girls. Sold up until around 1960.


A 1956 ad reads:
"Beauty for young girls begins at Schuster’s - Coty “Fairy Princess” Opens Door to “Grown-Up” Beauty Secrets. Fairy Princess Toiletries, specially blended by Coty for young misses. Simple to use personal grooming aids and cosmetics suited to their age and teaching younger misses important beauty habits,. Shown below are just a few of the many Fairy Princess beauty aids in our Toiletries Department - All 4 Stores.
  • Colognes with atomizer
  • Bubble bath packets
  • Dusting powder
  • Hand lotion
  • Fragrance 3pc set
  • and many other Coty “Fairy Princess” beautifiers."

A 1957 ad reads:
"COTY FAIRY PRINCESS. Cologne with Atomizer 1.25. Fairy Princes 125 Wand with ... fragrant... And it s all done with a touch of Coty's magical cosmetic wand.fairy wand by Coty. Magical gifts of glamour for the young miss. Daintily packaged by world renowned Coty. Gently fragranced for little girls. Fairy Princess"
A 1957 ad reads:
"From Coty.. Truly a Fairy Princess wand with a star and golden jingling bells on the end filled with bubble bath...astonishingly feminine they make their father gasp, the little minxes who are being flirtatious will adore Coty's Fairy Princess fripperies.."
A 1958 ad reads:
"Coty's Fairy Princess. A new magic fragrance for the fairest of all. A light delicate aura of magic for your young fairy princess to make her dream of castles. .COTY'S FAIRY PRINCESS. cologne with. atomizer 1.25. You'll feel sparkling and Light as the fairy princess herself floating on a flower petal of precious fragrance."
A lawsuit ensued in 1960 over the name Fairy Princess.

"SHAFFER v COTY INC 1960 183 F Supp 662 Ann SHAFFER Plaintiff v COTY INC a ... of an unregistered trademark Fairy Princess used in connection with plaintiff's.. This is an action for injunctive relief and damages grounded upon alleged infringement of an unregistered trademark, "Fairy Princess", used in connection with plaintiff's product on certain unusual containers designed to hold bubble bath, lotion, cologne, and the like."

Coty's Powder Pouf Shakers

Introduced in 1972 and sold until around 1976, Coty's Powder Pouf, charming basket-weave shakers with puff-tops, retailed at just $3 each, color-keyed as always in:
  • Emeraude (green)
  • L'Aimant (pink)
  • Imprevu (baby blue)
  • Muguet des Bois (aqua blue)
  • Wild Musk (off white)
  • Masumi (yellow)
  • L'Origan (orange)
These were sold individually in their own boxes or in a gift set along with cologne.


Imprevu by Coty c1965

Imprevu by Coty was launched in 1965. Imprevu means "unforseen" in French. It was created by Bernard Chant.


Thursday, June 13, 2013

Wednesday, June 12, 2013

Coty Culturiste Creations c1930

From 1930, Coty introduces "Culturiste Creations", included the following products: Colcreme, Potonique Toning Lotion, Tissue Cream, Eau De Coty Astringent, Lotion Pour La Peau and Creme De Beaute.

“Culturiste Creations sound the new note in the world of beauty—the quicker, surer way based on supreme modern knowledge of the skin. The great truth back of them is the vitalizing principle. Cleansing and clearing the skin—strengthening muscles and livening circulation so the blood comes dancing to the cells—smoothing and refining the texture—they build or maintain a natural beauty that radiates the freshness of youth.”

Look at the shape of the bottles and the jars. I have seen these jars on ebay from time to time (usually empty).




Les Poudres de Coty

Coty produced various powders including: compact powder, face powder, sachet powder and talcum powder.


ad from 1922

Coty Perfumes of 1934

Coty Perfumes of 1934, as shown in a vintage advertisement.





La Fougeraie Au Crepuscule by Coty c1928

La Fougeraie Au Crepuscule by Coty: launched in 1928, in USA by 1932, it is said to be Francois Coty's final perfume before his death in 1934. Reportedly took 5 years to perfect.



Coty Parfum SANS NOM

An unusual perfume bottle was spotted on ebay France...the gorgeous and familiar bottle from Coty was presented with a most intriguing label...it merely says "Coty Parfum Sans Nom". ...so I thought this was strange...I looked all over and could not find this name anywhere in my books or on the internet...so what do we really have here...is it a one off perfume that didn't do so well so Coty sacked it? or...was it a prototype? 

From the bottle, it is the old Lalique design that has the "briar" stopper...Do you have any information to share?


photos from ebay seller claudemanouk

Sweet Earth by Coty c1972

From 1972-1976, Coty released its Sweet Earth line of perfume essences, soft mists, candles and colognes, but most importantly its solid perfume compacts. The solid perfume compacts came in single scents or trios based on a theme. Each compact had a sticker with a brief description of the scent enclosed which was attached inside the lid. At the time, several different solid perfume compacts were released.


The Compacts:


From a 1972 advertisement:
"SWEET EARTH NATURAL CREAM PERFUMES Fresh from the meadows and the green green hills. Precious natural essences that smooth on blend together, blossom to rare beauty on your skin. Slim compact slips into jeans or purse. Three collections each with three fragrances: Wood, Flower or Herb. $2.75 each"

Harper's Bazaar, 1972:
"Coty's Sweet Earth Fragrance Compacts are natural notes, too, floral, herbal or woodsy — each compact holds solid pats of creme scent.."
Cue, 1972:
"Coty took nine fragrances in solid cream form, divided by three, and they offer you a trio of adventure in a compact. Wear them alone, or try mixing the Sweet Earth herb with flower and/or woodsy fragrances. At just $2.75 a compact."

Boardroom Reports, 1976:
"With the young generation feeling that Mother Earth is in serious trouble, Coty's Sweet Earth Fragrances took the market by storm. They feature flowers, woods and herb derivatives."



1972, the Flowers, Herbs and Woods compacts were released:


The Flowers compact held: Hyacinth, Honeysuckle, Ylang Ylang:
  • Ylang Ylang, soft and delicate, this fresh, sweet floral fragrance is a potent aid to romance. 
  • Honeysuckle, sweet, smooth, and clean, this floral scent lingers in a deceptively powerful way. 
  • Hyacinth, this mild floral fragrance offers the clean, slightly sweet-mossy scent of spring. 
The Woods compact held: Amberwood, Patchouli, Sandalwood:
  • Sandalwood, stirring, sultry incense-perfume. From the heartwood of the great sandalwood forests of India. 
  • Amberwood, clear and mellow, gently pungent. Found in nature as resin, gathered from the back of the balsam tree. 
  • Patchouli, distinctively... intensely woody. Its aromatic leaves have a fragrance-history centuries old 
The other Woods compact held: Amber, Patchouli, Sandalwood:
  • Amber, clear and mellow, gently pungent. Found in nature as resin, gathered from the back of the balsam tree. 
  • Sandalwood, stirring, sultry incense-perfume. From the heartwood of the great sandalwood forests of India. 
  • Patchouli, distinctively... intensely woody. Its aromatic leaves have a fragrance-history centuries old 


The Herbs compact held: Chamomile, Sage, Caraway:
  • Chamomile, fresh and clean, a daisy-like herb. It once was used to brew a pleasant fragrant tea. 
  • Sage, flowery, yet earthy, clary sage-related to the cooking herb-is native to the Mediterranean coasts. 
  • Caraway, rich and spicy, oils extracted from the familiar caraway seed are deliciously fragrant. 

In 1973, the Rare Flowers and Grasses compacts came out:

The Rare Flowers compact held: Tuberose, Jasmine, Mimosa:
  • Tuberose, a rich, heady. This Mediterranean Spring bloom is called "Mistress of the Night" for its fragrance intensifies at twilight. 
  • Jasmine, a fresh, delicious, the legendary "lover's flower" blooms promptly at summer sunrise by the Mediterranean, in Egypt and Africa. 
  • Mimosa, Honeyed, clinging. The tall, pink and white blossomed tree is deeply loved in France, where it grows along the rocky coast 

The Grasses compact held: Clover, Gingergrass, Hay:
  • Clover, a wild growing plant, with a sweet, refreshing scent, like that of an early summer breeze. 
  • Gingergrass, often considered mood uplifting, this herb has a sharp, green scent with pepper and lemon undertones. 
  • Hay, a sweet, light, golden and warm scent reminiscent of a late summer's day. 

In 1975, Coty released their bi-centennial inspired fragrance compacts titled Colonial Wild Flowers & Colonial Garden Flowers. Sometimes the legends for each flower were different.

The Colonial Garden Flowers compact held these scents: Peony, Verbena, Lavender:
  • Peony, carefully brought to America as cuttings from English gardens. 
  • Verbena, hung in sitting rooms to sweeten the air for visitors. 
  • Lavender, a favorite sweet aromatic for sachets 
The other Colonial Garden Flowers compact also held these scents: Peony, Verbena, Lavender:
  • Peony, flowers that blush
  • Verbena, delightful aura of lemon
  • Lavender, treasured by colonists

The Colonial Wild Flowers compact held these: Wild Rose, Columbine, Lilac.
  • Wild Rose, which the settlers brought wild from the fields into their gardens. 
  • Columbine, the blue, purple and white flower of the Rocky Mountains. 
  • Lilac, imported by the colonists who missed its romantic aroma. 

The other Colonial Wild Flowers compact also held these: Wild Rose, Columbine, Lilac.
  • Wild Rose, forever feminine, a symbol of love and beauty, native wild roses are the forefathers of the American Beauty Rose. 
  • Columbine, delicate flowers forming the shape of dainty doves, growing wild from the Blue Mountains of Virginia to the Colorado Rockies
  • Lilac, highly fragrant flowers with blue-violet blossoms reminiscent of old-fashioned New England summers. 

Good Housekeeping, 1976:
"Sweet Earth brings you the fragrances of the fields and gardens of America in 1776. Enjoy the single-note essence in Coty's Sweet Earth Colonial Garden compact."

In 1976, The Wild Mountain Fragrances compact was introduced:

The Wild Mountain compact held: Mountainledge Flowers, Alpine Breezes, Sunwarmed Woods
  • Mountainledge Flowers, delicate subtle bouquet of the rarest, precious flowers that give their sweetness to the mountain air. 
  • Alpine Breezes, fresh, clean, exciting air of scented mountain meadows and far-off shining peaks. 
  • Sun-Warmed Woods, sensuous, earthy blend of forest, and hidden mosses. Rich, intensely aromatic! 

Another Mountain type compact held: Heather-On-The-Hill, Juniper and two other fragrances.



Coty also released single scent compacts as well: 

  • Clover
  • Hay
  • Honeysuckle
  • Jasmine
  • Mimosa
  • Patchouli
  • Ylang Ylang


I thought Coty also had a seasonal compact but I was wrong, it was made by Love's and this special Seasonal solid perfume set was launched in 1973 and called The Ancient Aromatics compact which held: Frankincense, Myrrh, Mistletoe.



Other Perfumes:

The Sweet Earth line included concentrated colognes that come out in 1974, called Soft Mists, and Perfume Essences/Oils. These fragrances came in spray bottles and splash bottles.

Popular fragrances are:

  • Alpine Breezes
  • Amberwood
  • Caraway
  • Chamomile
  • Clover
  • Columbine
  • Gingergrass
  • Hay
  • Honeysuckle
  • Hyacinth
  • Jasmine
  • Lavender
  • Lilac
  • Mimosa
  • Mountain Greenery
  • Mountainledge Flowers
  • Patchouli
  • Peony
  • Sage
  • Sandalwood
  • Sun-Warmed Woods
  • Tuberose
  • Verbena
  • Wild Rose
  • Ylang Ylang


Mademoiselle, 1975:
"Soft-Mist. The softest version of the Sweet Earth fragrances. A gentle, long- lasting, fresh spray of nature. $2.95."


Sweet Earth Fragrance Sticks:

In 1976, you could get the 0.45 oz Sweet Earth Fragrance Sticks, roll on cologne sticks in Honeysuckle, Patchouli and Hyacinth for $2.50 each. These were sold into 1977.


Good Housekeeping, 1977:
"Fragrances by Coty include Sweet Earth (in fragrance sticks— .45 fluid ounces of roll-on cologne)."

Coty's Sweet Earth Perfume line was discontinued by 1980.


Sweet Earth Candles and Pomanders:

Also you can find Coty's Sweet Earth Country Road Collection Colognes in the ceramic jugs and metal jugs.

Popular scents in the Country Road Cologne Collection:

  • Country Lilac
  • Honeysuckle
  • Mountainledge Flowers
  • Wild Flowers



Bonus gifts that were sold with the perfumes included candles and pomanders. The innovative pomanders came out in 1980 and were made of earthenware especially for the Sweet Earth line. Each piece had a hole in the base in which you could fill with fragranced chips of your favorite perfume. The chips are actual rocks that were saturated with perfume oil to provide long lasting fragrance pleasure. Popular pomanders are the mushroom and the Fragrant Frog. Other pomanders were geared towards kids in shapes of clowns, puppies, bears and kittens.

Candle holders took the shape of fanciful creatures like unicorns, loving hearts, wise owls, turtles, Christmas trees and peaceful doves, these types of candle holders were called the Candle Charms in 1980.

The Sweet Earth Country Air candles were housed in crockery and were made of wax chips. You could also purchase the Sweet Earth Candle Kit in 1974, a long burning fragrance candle that you could make using wax chips and was available in six Coty Sweet Earth fragrances, in a glass "flower pot" shaped holder. By 1975 the Colonial Garden candle kits could be bought in Peony, Verbena and Lavender scents.


McCall's, 1985:
"Sweet Earth Crockery Candles — five glazed jars, three scents. Coty; at department and chain stores; $7.95."

Coty's Sweet Earth home fragrance products seem to be discontinued by 1988.


Gift Sets:

Gift sets for Sweet Earth were produced. A very interesting set was the Sweet Earth Garden Collection, which included a miniature trowel, rake, spade, flower pot, 2 soft colognes (1 ounce each) all in a rattan basket. This set retailed for $6.50 at larger JC Penney stores in 1975.


Sweet Earth Skincare:

Two other obscure items from the Sweet Earth line that you may remember are the Sweet Earth Suds, Sweet Earth Blotter Plus, Spot Dabber, and Sweet Earth Mud from 1976. The Sweet Earth Suds was a very gentle facial soap cleanser with pumice as an exfoliant, it was perfect for sensitive and oily skin types.The Mud was a facial mineral mud mask and the blotter plus was a liquid astringent. Then in 1977, Coty introduced the Sweet Earth Mask-Arades, two grape based foam on facial masks, in Burgundy Fluff to cleanse and refresh and Champagne Fluff to leave dry skin glowing. Coty's Sweet Earth Facial Care Line was discontinued by 1986.

Mademoiselle, 1977:
"BEAUTY BEAT What you do is invest $2.95 in one of these neat little wands by Coty: the Sweet Earth Dabber Antiseptic Blemish Lotion. You might say it's Johnny on the spot when it comes to problem skin. Lightweight, unbreakable, it slips easily into a handbag to carry along everywhere, dab on anywhere (but please, not in public)"

Redbook, 1986:
"Coty Sweet Earth Oil Free Moisturizer with Aloe is ....During the day: When necessary, may use astringent- saturated pad on oily areas only. Consider Allercreme Astringent for Oily Skin. In addition, may use a light moisturizer on dry areas."

The Vermont Country store carries new versions by Coty of the Sweet Earth compacts.


Truly Lace by Coty c1992

Truly Lace was a feminine perfume launched by Coty in 1992. 

L'Effleurt by Coty c1907 vs. L'Effleur by Coty c1990

In 1907, Coty released a a floral perfume named L’Effleurt, housed inside of a Baccarat flacon with a Rene Lalique designed label.

Marketed with the slogan ‘Somewhere inside romance blossoms’ and "Fragrance of dream gardens - delicately accentuating the loveliness of flower women."


Styx by Coty c1912

"Let Styx be your perfume. It's dark and disturbing, pagan in its name."



Paris by Coty c1921

Paris by Coty: launched in 1921, named after the famous city, and introduced to the USA in 1922. It was created by perfumer Vincent Roubert, and was a floral perfume inspired by the successful Quelques Fleurs by Houbigant.


Muse c1948 and Les Muses by Coty c1986

This article highlights two Coty scents: Muse and Les Muses.



La Jacee by Coty c1905

La Jacee by Coty: launched in 1905.




Masumi by by Coty c1967

Masumi by Coty was launched in 1967. A 1976 article describes the perfume as being made , "For example Coty's new Masumi seems directed at the Yoga generation. "

ad from 1977