Hello and welcome! Please understand that this website is not affiliated with Coty in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Coty fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Coty perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Coty brand might see it.

Also, this website is a labor of love, it is a work in progress and is always being updated with new information as I can find it, so check back often!

Wednesday, June 12, 2013

Masumi by by Coty c1967

Masumi by Coty was launched in 1967. A 1976 article describes the perfume as being made , "For example Coty's new Masumi seems directed at the Yoga generation. "

ad from 1977

Masumi was available as:
  • 0.85 oz Eau de Toilette Spray 
  • 1.33 oz Facial soap 
  • 2 oz Cologne Spray 
  • 3 oz Cologne Splash 
  • 3.5 oz Body Cream 
  • 4 oz Dusting Powder w/Puff 
  • Bath Cubes 
  • Bath Soap

Fragrance Composition:

So what does it smell like? It is classified as a floral-green chypre fragrance for women. It begins with a fresh top note, followed by a classic elegant floral heart, layered over a feminine, mossy, powdery base.

Original perfume: 
  • Top notes: bamboo, lemon, orange, coriander, estragon, aldehydes, osmanthus and bergamot
  • Middle notes: lotus blossom, orris, carnation, lily, lilac, lily of the valley, mimosa, violet, jasmine, may rose, hyacinth
  • Base notes: Indian musk, labdanum, Siamese benzoin, ambergris, Mysore sandalwood, galbanum, oakmoss, vetiver, patchouli, Venezuelan tonka bean

Fate of the Fragrance:

The fragrance was reformulated and relaunched in new packaging in 1976.

New version:
  • Top notes: bergamot, rosewood, melon and pineapple
  • Middle notes: violet, cardamom and rose
  • Base notes: amber, sandalwood, cedar, vanilla, oakmoss and musk

The fragrance also spawned some flanker scents including: Eau Masumi, Toujours Masumi and Masumi Je Taime.

But by 1994, it was discontinued again.

Good Housekeeping, 1977:
"Masumi. It is calm. Serene. It fills you with tranquility. Beauty. As Masumi lingers, you become radiant. Masumi perfume, the essence of inner beauty."
Mademoiselle, 1977:
"The Masumi Experience. You begin. You breathe Masumi. You touch Masumi. Masumi touches you. Tranquil. Serene. As Masumi lingers your inner beauty emerges. You feel renewed. Experience Masumi. Perfume by Coty."
McCall's, 1978:
"FOR HER: A hand woven basket filled with the Masumi Bath Ensemble: fragrant soap, body creme and eau de cologne. From Coty, $7.95."

Structure, Style and Communication, 1980:
"Its name is Masumi, a classic new French perfume unmistakably touched with greatness. a new word in the language of love MASUMI de COTY, Made in France. Inspired by the East."

photo by franceseattle


  1. In Poland it is still in production !!!


  2. Can you tell me still it has the same smell?

  3. Anonymous Can you tell me whether the Masumi available in Poland is having the same smell of original Masumi in 1977?

    1. Dear in Bulgaria also have MASUMI BY COTY-Made in Poland,but it is cheap copy of true original perfume,simply badly remind of original but very far,cost-4 euro for 50ml,infact a lot of ebay masumi perfumes are this,sorry for bad english

    2. In Bulgaria there is Mitsumi,not masumi. In Poland also sell mitsumi .Smells very similar.

    3. these masumi from Bulgaria it`s not a copy ! Ot is oryginal perfume made by coty , but after reformulation :( . Oryginal 60` formula now practically doesn`t exist :(