The debut of Heliotrope by Coty in 1910 coincided with a fascinating era in history, particularly concerning women's fashion and fragrance preferences. This period marked the tail end of the Edwardian era, characterized by opulent and ornate fashion, while also witnessing a transition towards more practical and liberating styles that would define the 1920s. Influences from the Art Nouveau movement were evident, introducing more fluid and feminine designs to the fashion landscape.
During this time, women's fashion was marked by high collars, long skirts, and corseted waists, reflecting the elegance and formality of the era. Perfumes of the early 20th century were often complex and rich, with floral notes dominating. Heliotrope, named after the fragrant heliotrope flower, likely boasted a blend of violet, vanilla, almond, and heliotrope itself, creating a sweet and powdery fragrance. Women preferred perfumes that complemented their attire, projecting an image of sophistication and refinement.
