Masumi Je T'aime by Coty c2003

"Masumi Je T'aime by Coty," introduced in 2003, is a captivating fragrance that builds upon the legacy of Coty's iconic perfume, Masumi, which debuted in 1967. Serving as a flanker scent, Masumi Je T'aime embodies a modern interpretation of its predecessor, infusing it with contemporary notes and nuances while retaining the essence that made the original Masumi timeless. It's a harmonious blend of tradition and innovation, designed to evoke feelings of love and allure with each delightful spritz.

Eau Masumi by Coty c1993

Introducing Eau Masumi by Coty, a fragrant testament to the refined tastes of 1990s women. Released in 1993 as a companion to Coty's iconic 1967 fragrance, Masumi, this exquisite scent represents a departure from the bold and heady aromas of previous decades. Eau Masumi offers a delicate and nuanced olfactory experience, catering to the preference for lighter scents among modern women.  

Masumi by by Coty c1967

Masumi by Coty was introduced in 1967, a time of cultural transformation and burgeoning individuality. The name "Masumi" is Japanese in origin, translating roughly to "clarity" or "true purity." In layman's terms, it is pronounced "mah-soo-mee." The word evokes images of serene landscapes, delicate cherry blossoms, and a sense of tranquil refinement. This emotional resonance with simplicity, elegance, and purity likely appealed to women of the era, who were navigating a world balancing traditional beauty ideals with new freedoms and cultural influences.

For the modern woman of 1967, "Masumi" would have seemed sophisticated and exotic, tapping into the era's fascination with Eastern cultures and philosophies. The name alone might have conjured visions of harmony and introspection, sentiments aligned with the fragrance's introspective qualities. Its floral-green chypre composition, with a fresh opening, an elegant floral heart, and a mossy, powdery base, was not only feminine but reflective of a serene and balanced aesthetic. In essence, "Masumi" interpreted its name into scent, encapsulating clarity and purity in olfactory form.

ad from 1977