Le Vertige by Coty c1906

"Le Vertige" by Coty, debuted in 1906, encapsulates the vibrant spirit of its time, mirroring the dynamic performances of dance troupes and ballets. Picture a stage alive with the graceful ballet dancers and the spirited can-can performers, all swirling together in a dizzying whirl of excitement that echoes the fragrance's essence. Just as dancers enchant their audience with choreographed elegance, "Le Vertige" captivates with its lively blend of scents, inviting wearers to immerse themselves in the exhilarating rhythm of the dance.

Crafted by Vincent Roubert, Coty's chief perfumer, "Le Vertige," pronounced "LEH-VAIR-TEEJH," embodies the lively, dizzying tempo of dance. Its name, meaning "dizziness" in French, vividly portrays the energetic atmosphere reminiscent of the era's dance troupes and ballets.

Eau Masumi by Coty c1993

Introducing Eau Masumi by Coty, a fragrant testament to the refined tastes of 1990s women. Released in 1993 as a companion to Coty's iconic 1967 fragrance, Masumi, this exquisite scent represents a departure from the bold and heady aromas of previous decades. Eau Masumi offers a delicate and nuanced olfactory experience, catering to the preference for lighter scents among modern women.  

Emeraude Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

Emeraude Essence

• 4099 - 8 ml flacon...retail $1.00
• 4097 - 16 ml flacon...retail $2.00
• 4096 - 32 ml flacon, fancy box...retail $3.75
• 4000 - 50 ml crystal flacon, green leather case...retail $7.50 (shown in photo above)
• 4001 - 50 ml crystal flacon, tasseled box ...retail $7.25 (shown in photo above)
• 4002 - 102 ml- crystal flacon, green leather case...retail $15.00
• 4003 - 102 ml - crystal flacon, grey suede box ...retail $15.00
• 4004 - 125 ml - flacon, corrugated carton...retail $12.50
• 4004bis - 200 ml - crystal flacon, embossed box...retail $18.00
• C4004bis - 200 ml - crystal flacon, green leather case...retail $25.00
• 4004ter - 335 ml - crystal flacon, blue leather case...retail $50.00
• 4005 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers

• 4099M - 8 ml flacon-platinum-toned...retail $1.50
• 4099G - 8 ml flacon- gold plated ...retail $5.00

Also created in:

• Face Powder
• Compacts
• Refills
• Toilet Water
• Dusting Powder
• Talcum
• Sachet
• Bath Salts
• Brilliantine
• Lotion for the Hair
• Soap

Frosted Talc Flacons

Frosted glass talcum flacon, brass shaker lid, gold foil label. Not made by Lalique, but made by Coty's own glassworks. The brass screw cap opens by turning the top of the cap left or right to reveal the shaker holes. The base of the bottle is embossed with "COTY." The bottle stands just under 5 1/8 inches.

Information from a 1932 Coty catalog, complete with original retail prices.

Serial No. 93 - in Bottles-Blanche. Retail price $1.00

• Available in all odors except Heliotrope, Jacinthe and Ambreine

Serial No. 93 - in Bottles-Rose. Retail price $1.00

Available in:

• L’Origan No. 1193
• Paris No. 3093
• L’Aimant No. 293
• Chypre No. 193
• Emeraude No. 4093
• Styx No. 2193
• La Rose Jacqueminot No. 993

L'Origan Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

L’Origan Essence

• 1097 - 8 ml flacon...retail $1.00
• 1098 - 16 ml flacon...retail $2.00
• 1099 - 32 ml flacon, fancy box...retail $3.75
• 1100 - 50 ml crystal flacon, red leather case...retail $7.50 (shown in photo above)
• 1101 - 50 ml crystal flacon, gold leaf tasseled box ...retail $7.00 (shown in photo above)
• 1102 - 102 ml- crystal flacon, red leather case...retail $15.00
• 1103 - 102 ml - crystal flacon, gold leaf tasseled box ...retail $14.00
• 1104 - 125 ml - flacon, corrugated carton...retail $12.50
• 1104bis - 200 ml - crystal flacon, embossed box...retail $18.00
• C1104bis - 200 ml - crystal flacon, red leather case...retail $25.00
• 1104ter - 335 ml - crystal flacon, blue leather case...retail $50.00
• 1105 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers

• 1199M - 8 ml flacon-platinum-toned...retail $1.50
• 1199G - 8 ml flacon- gold plated ...retail $5.00

Also created in:

• Face Powder
• Compacts
• Refills
• Toilet Water
• Dusting Powder
• Talcum
• Sachet
• Bath Salts
• Brilliantine
• Lotion for the Hair
• Soap

Shakti by Coty c1950

The launch of the Shakti feminine fragranced deodorant powder by Coty in 1950 coincided with a pivotal era in history, marked by significant social, cultural, and economic transformations, particularly in the context of women's roles and rights.

It was a clean, subtle, cooling fragrance, "a fragrance which mysteriously blends with and enhances any other fragrance you wear."

Masumi by by Coty c1967

Masumi by Coty was introduced in 1967, a time of cultural transformation and burgeoning individuality. The name "Masumi" is Japanese in origin, translating roughly to "clarity" or "true purity." In layman's terms, it is pronounced "mah-soo-mee." The word evokes images of serene landscapes, delicate cherry blossoms, and a sense of tranquil refinement. This emotional resonance with simplicity, elegance, and purity likely appealed to women of the era, who were navigating a world balancing traditional beauty ideals with new freedoms and cultural influences.

For the modern woman of 1967, "Masumi" would have seemed sophisticated and exotic, tapping into the era's fascination with Eastern cultures and philosophies. The name alone might have conjured visions of harmony and introspection, sentiments aligned with the fragrance's introspective qualities. Its floral-green chypre composition, with a fresh opening, an elegant floral heart, and a mossy, powdery base, was not only feminine but reflective of a serene and balanced aesthetic. In essence, "Masumi" interpreted its name into scent, encapsulating clarity and purity in olfactory form.

ad from 1977