Hello and welcome! Please understand that this website is not affiliated with Coty in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Coty fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Coty perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Coty brand might see it.

Also, this website is a labor of love, it is a work in progress and is always being updated with new information as I can find it, so check back often!

Tuesday, December 16, 2014

L'Aimant by Coty c1927

L'Aimant by Coty: launched in 1927. The name means "magnet" in French.

In 1926, Coty purchased the Antoine Chiris company, established in 1768, who harvested and supplied raw materials for perfumes, manufactured perfumery bases, essential oils and made perfumes for other companies.

The Russian perfumery A. Rallet & Company was owned by Chiris and produced the perfume Rallet No. 1, originally named Bouquet de Catherine, composed by Ernest Beaux. When the Russian Revolution began, Rallet relocated to France and set Ernest Beaux up with a new laboratory in Grasse. It was here that he met Coco Chanel and worked on making a perfume for her. Ernest Beaux tweaked Rallet No. 1 and thus in 1921, Chanel No. 5 was born.

The popularity of this perfume was so great that Coty felt he needed to make a clone so he and his chief collaborator in perfumery, Vincent Roubert, gave the old Rallet No. 1 a slight adaptation and it was christened L'Aimant.

Saturday, November 29, 2014

Complice de Francois Coty c1973

Francois Coty created Complice ('Accomplice') in 1934, but died before it could be launched. It remained on ice until 1973, when the Coty company launched it in a period design bottle.

Friday, June 6, 2014

Le Vertige by Coty c1906

Le Vertige by Coty: launched in 1906. Created by Coty's chief perfumer Vincent Roubert. The name means "dizziness" in French and refers to the gay, dizzying rhythm of the dance.

Masumi Toujours by Coty

Masumi Toujours by Coty: launched in the late 1990s?. A flanker scent to Coty's original 1967 fragrance, Masumi.

Available in:

  • 15ml Eau de Toilette
  • 30ml Eau de Toilette
  • 75ml Deodorant Spray

So what does it smell like? It is a fresh, fruity floral perfume for women.

  • Top notes: apricot, pineapple, mandarin, passion fruit, melon and orange
  • Middle notes: Egyptian jasmine, violet, pink freesia and lily of the valley
  • Base notes: sandalwood, oakmoss and musk

It has been discontinued, but you can still find at some retailers online.

Masumi Je T'aime by Coty c2003

Masumi Je T'aime by Coty: launched in 2003. A flanker scent to Coty's 1967 perfume, Masumi.

Available in:

  • 15ml Eau de Toilette
  • 30ml Eau de Toilette 

So what does it smell like? Sweet, sensuous fruity floral.

Discontinued, but you can still find it at some online retailers.

Eau Masumi by Coty c1993

Eau Masumi by Coty: launched in 1993. It was a flanker to Coty's 1967 fragrance, Masumi.

Available in:

  • 50ml Eau de Toilette
  • 150ml Deodorant Spray

So what does it smell like? It is described as a floral woody musk perfume.

  • Top notes: bergamot and orange
  • Middle notes: rose, blackcurrant and peach
  • Base notes: amber, musk and sandalwood.

Still in production.

Monday, June 2, 2014

Emeraude by Coty c1921

Emeraude by Coty: launched in 1921, created by Francois Coty.

It was said that the people of Persia kept emerald jewels in their temples and believed that mysterious powers were hidden within their depths. Fascinated by the Persian reverence for this precious stone, Francois Coty was also enchanted with the Persian legend that these jewels bring divine happiness. He wanted to capture the intrigue of the land and the beauty of the stone in a perfume, so in 1921, he created Emeraude, in which he claimed was "the soul of the emerald in fragrance."

Jacques Guerlain, wife of Coty's competitor, would wear only L'Aimant and Emeraude, both produced by Coty. It was rumored that Shalimar was created by Guerlain's attempt to recreate Emeraude. You have to admit, both perfumes smell very similar.

In the 1920s and 1930s, it was customary for perfume companies to introduce the idea that women of certain complexion or hair color would be better suited to particular perfumes. Incidentally, perfumers said, blondes should wear light perfume, brunettes, heavy Oriental perfumes. For instance, Emeraude was suggested to be worn by brunettes and redheads. The "exotic richness" of Emeraude was said to "translate the warm, velvety beauty of brunettes." Emeraude was also said to be suitable for redheaded women too and to be "languorous, brilliant" "suggesting the exotic - this rare type.".

  • For Blondes: Paris, L'Aimant, L'Effleurt, La Rose Jacqueminot & L'Or.
  • For Brunettes: L'Aimant, L'Origan, Emeraude, Chypre, Ambréine, Fougeraie au Crépuscule, or Styx.
  • For Red-Haired Women: Emeraude, Paris, L'Origan, L'Ambre Antique, Iris & Cyclamen.

Other perfumers advised women to seek out perfume based on their personalities or moods rather than their looks. These marketing techniques worked and thousands of bottles of perfume were purchased, probably by those who needed to buy gifts for others or were unsure of what perfumes to wear.

  • For the Woman of Sunny Joyous Type: L'Effleurt, Muguet & Violette.
  • For the Woman of the Dreamy Elusive Type: Jasmine de Corse, La Jacinthe & Lilas Blanc.
  • For the Exotic Types: Chypre, Violette Pourpre, Ambre Antique
  • For the Mysterious Types: Ambre Antique, Styx & Cyclamen
  • For the Brilliant Sophisticated Temperaments: Emeraude, Paris, L'Origan

Thursday, February 13, 2014

Coty 1935 Perfume Presentations Ad

Coffret No. 22 - Crystal flacon of Chypre, Le Lilas Blanc or Le Nouveau Gardenia.

Coffret No. 23 - This flacon was used for l'Aimant, L'Origan. Le Muguet and Paris.

Flacon for A'Suma, available in two sizes.

No. 8601 - flacon and "platinum finished" compact housed inside a "shagreen" box.

No. 21 - Presentation holding Bath Salts, Bath Dusting Powder, Toilet Soap and Eau de Cologne.

Sunday, January 26, 2014

Emeraude Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

Emeraude Essence
  • 4099 - 8 ml flacon...retail $1.00
  • 4097 - 16 ml flacon...retail $2.00
  • 4096 - 32 ml flacon, fancy box...retail $3.75
  • 4000 - 50 ml crystal flacon, green leather case...retail $7.50 (shown in photo above)
  • 4001 - 50 ml crystal flacon, tasseled box ...retail $7.25 (shown in photo above)
  • 4002 - 102 ml- crystal flacon, green leather case...retail $15.00
  • 4003 - 102 ml - crystal flacon, grey suede box ...retail $15.00
  • 4004 - 125 ml - flacon, corrugated carton...retail $12.50
  • 4004bis - 200 ml - crystal flacon, embossed box...retail $18.00
  • C4004bis - 200 ml - crystal flacon, green leather case...retail $25.00
  • 4004ter - 335 ml - crystal flacon, blue leather case...retail $50.00
  • 4005 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers
  • 4099M - 8 ml flacon-platinum-toned...retail $1.50
  • 4099G - 8 ml flacon- gold plated ...retail $5.00

Also created in:
  • Face Powder
  • Compacts
  • Refills
  • Toilet Water
  • Dusting Powder
  • Talcum
  • Sachet
  • Bath Salts
  • Brilliantine
  • Lotion for the Hair
  • Soap

Frosted Talc Flacons

Frosted glass talcum flacon, brass shaker lid, gold foil label. Not made by Lalique, but made by Coty's own glassworks. Information from a 1932 Coty catalog, complete with original retail prices.

Serial No. 93 - in Bottles-Blanche. Retail price $1.00

  • Available in all odors except Heliotrope, Jacinthe and Ambreine

Serial No. 93 - in Bottles-Rose. Retail price $1.00

Available in:

  • L’Origan No. 1193
  • Paris No. 3093
  • L’Aimant No. 293
  • Chypre No. 193
  • Emeraude No. 4093
  • Styx No. 2193
  • La Rose Jacqueminot No. 993

Briar Flacons

Lalique designed flacon, made by Coty's own glassworks, featuring frosted "briar" motif stopper. Information from a 1932 Coty catalog, complete with original retail prices. Starting with the lowest price perfumes to the most expensive perfumes.

Toilette Water
Eau de Toilette in Embossed Box
  • No. 08 - In Decorated Boxes, 105ml...retail $3.25
  • No. 09 - In Decorated Boxes, 210ml...retail $6.25
  • No. 10 - Corrugated Boxes, 425ml...retail $11.00
  • No. 11 - Corrugated Boxes, 750ml...retail $21.00

In the following odors:
  • Lilas Blanc
  • Heliotrope
  • Violette
  • Jacinthe

Toilette Water
Eau de Toilette in Embossed Box
  • No. 08 - In Decorated Boxes, 105ml...retail $4.00
  • No. 09 - In Decorated Boxes, 210ml...retail $7.00
  • No. 10 - Corrugated Boxes, 425ml...retail $13.00
  • No. 11 - Corrugated Boxes, 750ml...retail $25.00

In the following odors:
  • L’Origan
  • L’Aimant
  • Chypre
  • Violette Pourpre
  • La Rose Jacqueminot
  • Iris
  • Ambreine
  • L’Oeillet France
  • Cyclamen
  • Lilas Pourpre
  • L’Or
  • Paris
  • Emeraude
  • La Jacee
  • Muguet

Toilette Water
Eau de Toilette in Embossed Box
  • No. 08 - In Decorated Boxes, 105ml...retail $4.25
  • No. 09 - In Decorated Boxes, 210ml...retail $7.25
  • No. 10 - Corrugated Boxes, 425ml...retail $14.00
  • No. 11 - Corrugated Boxes, 750ml...retail $27.00

In the following odors:
  • Jasmin de Corse
  • L’Effleurt
  • L’Ambre Antique
  • Styx

L'Origan Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

L’Origan Essence

  • 1097 - 8 ml flacon...retail $1.00
  • 1098 - 16 ml flacon...retail $2.00
  • 1099 - 32 ml flacon, fancy box...retail $3.75
  • 1100 - 50 ml crystal flacon, red leather case...retail $7.50 (shown in photo above)
  • 1101 - 50 ml crystal flacon, gold leaf tasseled box ...retail $7.00 (shown in photo above)
  • 1102 - 102 ml- crystal flacon, red leather case...retail $15.00
  • 1103 - 102 ml - crystal flacon, gold leaf tasseled box ...retail $14.00
  • 1104 - 125 ml - flacon, corrugated carton...retail $12.50
  • 1104bis - 200 ml - crystal flacon, embossed box...retail $18.00
  • C1104bis - 200 ml - crystal flacon, red leather case...retail $25.00
  • 1104ter - 335 ml - crystal flacon, blue leather case...retail $50.00
  • 1105 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers
  • 1199M - 8 ml flacon-platinum-toned...retail $1.50
  • 1199G - 8 ml flacon- gold plated ...retail $5.00

Also created in:
  • Face Powder
  • Compacts
  • Refills
  • Toilet Water
  • Dusting Powder
  • Talcum
  • Sachet
  • Bath Salts
  • Brilliantine
  • Lotion for the Hair
  • Soap

Coty Compacts c1932

Triple Compact. Platinum toned. Gray Suedine caseSerial No. 64. Retail $3.50 each.
  • Naturelle or Rachel powder, Medium Rouge, Medium Lipstick, Indelible. 
  • In L’Origan and Paris scent. 

No. L64R - Lipstick Refills for above compact - Light, Medium, Dark. Retail $.75 each.

Single Compact and Lipstick Ensemble. In soft, colored leather case. Serial number 1162bis. Retail price $3.00

Available in:
  • L’Origan, single, platinum toned compact and Gitane lipstick. Naturelle or Rachel powder with Indelible lipstick, Medium.
  • In colored leather case-Blue, Black, Grey, Jade, Tan, Chartreuse. 

Compacts: Powder and Rouge

No. 57 - Powder Compact, Powder Puff designed case
No. 58 - Powder Compact, East Indian Design case

Powder Shades: Blanche, Naturelle, Rachel I, Rachel 2

Available in:
  • L’Aimant - No. 257-258
  • L’Origan - No. 1157-1158
  • Chypre - No. 157-158
  • Paris - No. 3057-3058
  • Emeraude - No. 4057-4058
  • Styx - No. 2157-2158
  • Jasmin de Corse - No. 1657-1658
  • La Rose Jacqueminot - No. 957-958

Note: Rose 1, Rose 2, Ocre, Ocrerose and Cotytan available in L’Origan only.

No. 77 - Rouge Compact, East Indian design case
No. 78 - Rouge Compact, Powder Puff design case

Rouge shades: Bright, Light, Medium, Dark and Invisible. Retail $1.00

(Serials 57 and 78 in the Powder Puff design, Serials 58 and 77 in the East Indian design)

Single Square Compact. Platinum toned. In Grey Suedine case. Serial No. 62. Retail $1.50

Available in:
  • L’Origan No.1162
  • Paris - No. 3062
  • Chypre - No. 162

In Blanche, Naturele, Rachel 1, Rachel 2.

Double Compact. Platinum toned. Retail $2.50 

Available in:
  • L’Origan - No. 1165
  • Paris - No. 3065
  • L’Aimant - No. 265

Shade Combinations:
  • Blanche Powder-Light Rouge
  • Naturelle Powder - Medium, Light, Bright, Dark Rouge
  • Rachel Powder-Medium, Light, Dark Rouge

Serial No. 65-G, double compact, gold plate. Retail $5.00
  • In Naturelle and Rachel, Medium Rouge-L’Origan only.

  • Serial No. 66 Compact Powder (All powder shades and odors shown above excelpt Jasmin de Corse and La Rose Jacqueminot)
  • Serial No. 86 - Rouge (see rouge shades shown above). Retail $.50

(Above refills Standard for all Coty Compacts)

Thursday, January 23, 2014

Coty Cygnet (Swan) Perfume Presentations

Coty's Cygnet perfume presentations are adorned with two gilded or silver finished plastic swans holding a small purse perfume flacon and Sub Deb lipstick, and the trio also includes an Air Spun scented face powder compact.

The perfume bottles are frosted glass and have an Art Nouveau flair to them which can make some people mistake them for Lalique bottles, however, these were not made by Lalique, they were made by Coty's own glassworks.

These presentations date to the early 1950s.

LIFE, 1952:
"Coty Cygnet Trio...$5.00
Coty Cygnet Duo...$3.25"

Cygnet Trio for Emeraude.

Cygnet Trio for Paris, photo from ebay

Coty Fragrance Bar Perfume Presentation

Coty's  Fragrance Bar was a Perfume Presentation holding three perfumes inside of a lucite tantalus, complete with a chain and lock, and was available in L'Origan, L'Aimant, Emeraude, Paris and Muguet des Bois.

Ellie Lipstick and Powder Presentation

LIFE, 1952:
"ELLIE”.., gay, spangled little elephant bearing two ever- welcome gifts from the Coty Christmas Parade! A fluted golden Sub Deb lipstick — plus famous Coty "Air Spun" Face Powder. Put "Ellie" first on your list PARIS, L'AIMANT, L'ORIGAN, EMERAUDE, PARIS."

1941 Coty Perfume Presentations Ad

Ferris Wheel..A divinely giddy gadget, to hold Coty Chypre. L’Aimantg, Paris, Emeraude and L’Origan. $10.

Sleigh. Romantic setting for two romantic perfume blends - Coty L’Origan and L’Aimant. $3.95

Weathervane. If she’s changeable, give her four famous fragrances: Emeraude, Paris, L’Origan and L’Aimant. $5.00

Another 1942 Coty Perfume Presentation Ad

Vigilante Kit - 9 beauty and charm aids $3.95
Sabots - 2 Perfumes; shoes are pincushions - $5

$2.85 - Toilet Water, Vanity
$7.50 - Case of 7 Luxuries
$15 - Rich perfumed splendor
$4.75 - Five fine gifts in one

$5.25 - Perfume, 4 related items, atomizer
$16.50 - Charm Chest - choicest Coty aids
$2.50 Jewel Vanity , Air Spun powder
$4.75 - Big Five - each is a gift in itself

 Flights of Fancy in Fragrance:
Jewel Tree - $12.50
Fleur du lac - $12.50
Toboggan - $10
Garden Cart - $7.50

$8.00 - Big, satin-lined treasure chest
$3.95 - Air Spun Makeup vanity
$5.00 - Exciting bath and beauty aids
$3.75 - Makeup Trio, Toilet Water

$5.00 - Quintet in shimmering red-gold scheme
$10.25 - Glamorous - yet practical selection
$2.25 - Air Spun Makeup in gift case
$4.25 - Rich looking! Perfume, matched aids.

Wednesday, January 22, 2014

1942 Coty Perfume Presentations Ad

Guard of Honor for two bottles of L’Aimant and Paris $5.00

Jewel Tree bears Emeraude, Styx, L’Aimant , Paris, Chypre. $12.50

Fleur du Lac, setting for a shimmering flacon of L’Origan. $12.50

Toboggan with a crew of L’Aimant, Paris and Emeraude, Styx. $10.00

Garden Cart carries Styx, Paris and Muguet des Bois. $7.50

Sabots (Dutch clogs/shoes) filled with chunky bottles of Paris and Emeraude. $5.00

Coty Coolness

The New Yorker, Volume 14, Issues 14-26, 1938:
"Cloak Yourself in Coolness. For Coty offers Bath Luxuries that wrap you in a cloak of invisible, fragrant freshness. They are richly endowed with true Coty odeurs...L'Aimant, L'Origan,“Paris,” Styx, Emeraude...Even their packages shimmer with coolness; bubbles and starfish suggest Neptune's green realm."

3.40 oz Styx Eau de Toilette Parfumee, photo from Quirky Finds

Coty Mam'selle Perfume Presentation c1950

The New Yorker - Volume 26, Part 4 - Page 138, 1950:
"Coty's Mam'selle, a pert Victorian doll under a plastic bell with a box of face powder under her feet and a one-dram flacon of any of Coty's perfumes stuck in her muff, costs $6. "

photo from fragrantica member kiku

Monday, January 13, 2014

Where Should I Apply Perfume?

As a general rule, fragrance should be applied to pulse points. This is where the blood vessels are closest to the skin giving off more heat and acting like mini fragrance pumps.

Pulse points are the wrist, crook of the arm and back of the knee, and the base of the throat. Also, for long lasting fragrance spray at the ankles, it allows the fragrance to blossom up. For a sexy twist, apply perfume to your cleavage or spray perfume on your nude body before dressing. The nape of the neck, is a very romantic area, whenever your hair moves it might swish the perfume around, nice little subtle trail of perfumed loveliness.

Apply perfume right after you take a shower or bath. Your pores are more open then and will more easily soak up the scent. Some people say that rubbing the wrists together will crush the scent, I tried this with different perfumes over the course of two weeks, just to see if its true, it seemed to me that the friction of rubbing the wrists together actually heated up the fragrances and made them seem more potent.

I have read though that the perfume can react not so nicely to the first layer of skin...and give off a smell that isn't pleasant. Others say that to spray the perfume in the air and then walk into it, I have done this before, and it seems that it lets you control the amount of fragrance that is applied to your skin, rather than spraying directly onto the skin, this works best with heavier perfumes.

I spray perfumes on my clothes when I want to make the scent last longer, I won't spray perfume on fragile fabrics like silks or lace. You can spray your coat with perfume. Also an old tip is to apply pure parfum extrait to your furs. Doing this is up to your own discretion.

Do not apply perfume after you put your jewelry on, take it off first, then apply the perfume. The chemicals in perfume can leave stains or have chemical reactions to the metals, Pearls are especially susceptible to damage from perfume since it destroys their lustre.

Coco Chanel always said to apply perfume where you want to be kissed. I read an old perfume guide from the 1930s and it mentioned that you can apply perfume to your fingertips and eyebrows. Also apply perfume to a cotton ball and tuck it into your brassiere. Apply perfume to your hankies or gloves.

Jeanne Lanvin of Lanvin Perfumes suggested that you should apply perfume wherever your clothes cover your body, that way it will seem if it is coming from within and blend with the natural oils of your skin to make a truly individual fragrance. She also says the best time to apply perfume is 15 or 20 minutes before you are about to go out, that way the perfume has time to "set".

A 1924 ad for Ann Haviland perfumes suggests:

#1. to apply perfume to your eyebrows as the short hairs of the eyebrows retain the perfume longer than the skin since evaporation takes place more slowly.Besides, this is an ideal two-some,the girl usually comes up to a man's chin, not far below his nose.

#2. One little known method of applying perfume is to saturate a piece of cotton with your chosen scent, place it under the shoulder strap of your slip. Body heat releases an aura about you.

#3. A glamorous method of using perfume is to spray it on the hem of your evening gown, then as you walk or dance, the fragrance is wafted into the air around you. This is the best way to do it.

#4. Another pointer is to apply perfume to the inside of your gloves, while your gloves are on, the warmth of your hands attract the perfume which will cling to the fingers.

Tuesday, January 7, 2014

La Rose Jacqueminot by Coty c1904

La Rose Jacqueminot by Coty: launched in 1904, in USA by 1906. The perfume, created by Francois Coty in 1903, was named after a highly fragrant breed of long stemmed cabbage roses first grown in France in 1853 who were named as a tribute for the famous heroic general of the Napoleonic war.