In 1911, the world was in a state of flux. The early 20th century was marked by rapid industrialization, shifting social norms, and geopolitical tensions that would eventually culminate in World War I. This period was also characterized by an appreciation for art, culture, and luxury, especially among the upper classes.
Coty's launch of the perfume "Iris" in 1911 came at a time when perfumes were considered essential accessories for both men and women of refined taste. Coty, a French perfumer, was renowned for revolutionizing the perfume industry with his innovative scents and elegant packaging. "Iris" was no exception, as it encapsulated the essence of its namesake flower in a delicate and alluring fragrance.
