L'Or by Coty: Originally created in 1912, introduced to the USA in 1916. Created by Vincent Roubert who reportedly took five years to perfect the formula. In 1913 the fragrance was available in parfum, toilet water, face powder and sachet.
The Times Herald, 1925:
The fragrance was relaunched with much fanfare in a gorgeous Baccarat crystal flacon in 1959. In 1960, it was said to be the world's most expensive fragrance, as one ounce in that Baccarat bottle cost $60.
The Times Herald, 1925:
"L'Or: the golden lure of strange quests; gilt sailed argosies with high prows breasting the foam of unknown seas toward the gal of all desires. Leaping, glowing soul of flames; subtle fragrance of the golden blonde of sunset hair and eyes, symbol of the unquenchable dream within the hearts of men, alluring, inspiring to high endeavor. It is an exquisite perfume for cigarettes. A few drops on a bit of silk kept in the box gives them a delicate, fascinating balminess, breathing out in smoke, the fragrance of her it expresses."
The fragrance was relaunched with much fanfare in a gorgeous Baccarat crystal flacon in 1959. In 1960, it was said to be the world's most expensive fragrance, as one ounce in that Baccarat bottle cost $60.
c1960
