Iris by Coty was launched in 1913.
Fragrance Composition:
So what does it smell like? It was classified as a floral, "bud vase" perfume with a typical iris concrete note made from orris, with a hint of spice, and an animalic jasmine-indole undertone.
Other perfumers advised women to seek out perfume based on their personalities or moods rather than their looks. These marketing techniques worked and thousands of bottles of perfume were purchased, probably by those who needed to buy gifts for others or were unsure of what perfumes to wear.
That year, the Ballet Russes dazzles Paris - so does one of Coty's first single perfumes, Iris.
A 1925 ad reads:
A 1935 ad reads:
Discontinued, date unknown.
- Top notes: iris
- Middle notes: jasmine, spices, violet, heliotrope, ylang ylang
- Base notes: orris, amber, lignum aloe
In the 1920s and 1930s, it was customary for perfume companies to introduce the idea that women of certain complexion or hair color would be better suited to particular perfumes. Incidentally, perfumers said, blondes should wear light perfume, brunettes, heavy Oriental perfumes.
- For Blondes: Paris, L'Aimant, L'Effleurt, La Rose Jacqueminot & L'Or.
- For Brunettes: L'Aimant, L'Origan, Emeraude, Chypre, Ambréine, Fougeraie au Crépuscule, or Styx.
- For Red-Haired Women: Emeraude, Paris, L'Origan, L'Ambre Antique, Iris & Cyclamen.
Other perfumers advised women to seek out perfume based on their personalities or moods rather than their looks. These marketing techniques worked and thousands of bottles of perfume were purchased, probably by those who needed to buy gifts for others or were unsure of what perfumes to wear.
- For the Woman of Sunny Joyous Type: L'Effleurt, Muguet & Violette.
- For the Woman of the Dreamy Elusive Type: Jasmine de Corse, La Jacinthe & Lilas Blanc.
- For the Exotic Types: Chypre, Violette Pourpre, Ambre Antique
- For the Mysterious Types: Ambre Antique, Styx & Cyclamen
- For the Brilliant Sophisticated Temperaments: Emeraude, Paris, L'Origan
That year, the Ballet Russes dazzles Paris - so does one of Coty's first single perfumes, Iris.
A 1925 ad reads:
"For Red-Haired Women: Ambre Antique, Iris & Cyclamen."A 1926 ad reads:
"IRIS - gentleness and ecstatic melancholy, whispering of lost and lovely dreams, of vague longings for far-away things."A 1927 ad reads:
"IN THE COTY PERFUME. L'ORIGAN, PARIS,CHYPRE, STYX, EMERAUDE, LA ROSE JACQUEMINOT, L'OR, MUGUET, IRIS, LA JACINTHE, L JASMIN DE CORSE, AMBRE ANTIQUE, CYCLAMEN, HELIOTROPE, VIOLETTE, LILAS BLANC.."
A 1935 ad reads:
"Heliotrope, Violette Pourpre,La Jacee, La Rose Jacqueminot, Lilas Pourpre, Iris, L'Oeillet France, Muguet .Did You Hear the Coty Announcement on the Radio..?"
Bottle:
Iris, photo by June Jack
Fate of the Fragrance:
Discontinued, date unknown.
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