Coty's Informal Fragrance was launched in 1939, it was simply another word for their Eau de Toilette which could be found in their most popular scents.
A 1939 ad reads:
A 1940 ad reads:
A 1940 ad reads:
A 1941 ad reads:
A 1941 ad reads:
A 1941 ad reads:
A 1939 ad reads:
"Coty reveals a bottle of "Paris' "informal fragrance" with its sky blue encased in a cellophane box, a set of blue satin pillows In their own box."
A 1940 ad reads:
"Let Coty Eau De Toilette be your Informal Fragrance. to keep you crisp and exquisite all summer long in Paris, Emeraude, Chypre, L'Aimant , Lilas Pourpre or L'Origan"
A 1940 ad reads:
"INFORMAL FRAGRANCE. COTY TOILET WATER WITH ATOMIZER. complete 125. Casual and informal a scented toilet water as delightful as a cool late summer evening."
A 1941 ad reads:
"Coty's Informal Fragrance. Fresh Toilet Water. With Now Atomizer. Double size Informal Fragrance wilh atomizer $2."
A 1941 ad reads:
"Informal fragrance. TOILET WATER. L'Aimant "The Magnet" a sparkling perfume now inspires a Toilet Water that is specially rich and lasting.
A 1941 ad reads:
" Informal fragrance. Coty Toilet Waters are exquisite rounded lasting. Yet these Informal Fragrances are priced so that you can use them lavishly."
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