Fairy Princess by Coty was launched in 1956. It was toiletries for little girls. Sold up until around 1960.
A 1956 ad reads:
A 1957 ad reads:
"SHAFFER v COTY INC 1960 183 F Supp 662 Ann SHAFFER Plaintiff v COTY INC a ... of an unregistered trademark Fairy Princess used in connection with plaintiff's.. This is an action for injunctive relief and damages grounded upon alleged infringement of an unregistered trademark, "Fairy Princess", used in connection with plaintiff's product on certain unusual containers designed to hold bubble bath, lotion, cologne, and the like."
A 1956 ad reads:
"Beauty for young girls begins at Schuster’s - Coty “Fairy Princess” Opens Door to “Grown-Up” Beauty Secrets. Fairy Princess Toiletries, specially blended by Coty for young misses. Simple to use personal grooming aids and cosmetics suited to their age and teaching younger misses important beauty habits,. Shown below are just a few of the many Fairy Princess beauty aids in our Toiletries Department - All 4 Stores.
- Colognes with atomizer
- Bubble bath packets
- Dusting powder
- Hand lotion
- Fragrance 3pc set
- and many other Coty “Fairy Princess” beautifiers."
A 1957 ad reads:
"COTY FAIRY PRINCESS. Cologne with Atomizer 1.25. Fairy Princes 125 Wand with ... fragrant... And it s all done with a touch of Coty's magical cosmetic wand.fairy wand by Coty. Magical gifts of glamour for the young miss. Daintily packaged by world renowned Coty. Gently fragranced for little girls. Fairy Princess"A 1957 ad reads:
"From Coty.. Truly a Fairy Princess wand with a star and golden jingling bells on the end filled with bubble bath...astonishingly feminine they make their father gasp, the little minxes who are being flirtatious will adore Coty's Fairy Princess fripperies.."A 1958 ad reads:
"Coty's Fairy Princess. A new magic fragrance for the fairest of all. A light delicate aura of magic for your young fairy princess to make her dream of castles. .COTY'S FAIRY PRINCESS. cologne with. atomizer 1.25. You'll feel sparkling and Light as the fairy princess herself floating on a flower petal of precious fragrance."A lawsuit ensued in 1960 over the name Fairy Princess.
"SHAFFER v COTY INC 1960 183 F Supp 662 Ann SHAFFER Plaintiff v COTY INC a ... of an unregistered trademark Fairy Princess used in connection with plaintiff's.. This is an action for injunctive relief and damages grounded upon alleged infringement of an unregistered trademark, "Fairy Princess", used in connection with plaintiff's product on certain unusual containers designed to hold bubble bath, lotion, cologne, and the like."
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