Coty's "Informal Fragrance," launched in 1939, was essentially another term for their Eau de Toilette, emphasizing its lighter and more casual nature compared to the more concentrated Eau de Parfum.
Advertised as a fresh and delightful option for everyday use, this product was available in many of Coty's popular scents such as Paris, Emeraude, Chypre, L'Aimant, Lilas Pourpre, and L'Origan.
The marketing highlighted its casual elegance, likening it to the freshness of a cool summer evening and promoting its use for keeping crisp and exquisite all summer long.
The innovative packaging, including a sky-blue bottle encased in cellophane and the introduction of atomizers, made it convenient and appealing.
Coty emphasized the rich, lasting quality of these fragrances, yet priced them affordably to encourage lavish use.
