Coty Perfume Gift Sets Pour L'Occasion 1938 Advertisement

Coty Perfume Gift Sets "Pour L'Occasion" 1938 Advertisement.

Coty Perfumes 1954 Advertisement

Coty Perfumes 1954 Advertisement showing the following perfumes: Emeraude, L'Aimant, L'Origan, Paris, Muguet des Bois, Chypre, Styx, and Muse.

Various items shown are Air-Spun face powder, Sub Deb lipstick, talc, dusting powder, special presentations, toilet water, purse bottles, compacts, cologne, Twiststick solid cologne stick and more.

Coty Perfume Ad c1949

Coty Perfume Ad c1949 showing the following perfumes: L'Aimant, Emeraude, L'origan, Paris, Muguet des Bois, Chypre, A'Suma, L'Origan, Muse and Le Vertige.

Curious finds: the Cinderella Slipper presentation, the Fragrance Bar, Toilet Water & Purser set, dusting powder, talc, toilet water, perfume, soap, etc.

1945 Advertisement for Coty Perfume and Powder

 Vintage 1945 Sears (Spring and Summer) catalog page advertising Coty perfumes and cosmetics.

Emeraude by Coty c1918

Emeraude by Coty: launched in 1918, created by Francois Coty. Pronounced "EM-AIR-ODE," meaning "emerald" in French.

It was said that the people of Persia kept emerald jewels in their temples and believed that mysterious powers were hidden within their depths. Fascinated by the Persian reverence for this precious stone, Francois Coty was also enchanted with the Persian legend that these jewels bring divine happiness. He wanted to capture the intrigue of the land and the beauty of the stone in a perfume, so in 1918, he created Emeraude, in which he claimed was "the soul of the emerald in fragrance."

Emeraude Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

Emeraude Essence

• 4099 - 8 ml flacon...retail $1.00
• 4097 - 16 ml flacon...retail $2.00
• 4096 - 32 ml flacon, fancy box...retail $3.75
• 4000 - 50 ml crystal flacon, green leather case...retail $7.50 (shown in photo above)
• 4001 - 50 ml crystal flacon, tasseled box ...retail $7.25 (shown in photo above)
• 4002 - 102 ml- crystal flacon, green leather case...retail $15.00
• 4003 - 102 ml - crystal flacon, grey suede box ...retail $15.00
• 4004 - 125 ml - flacon, corrugated carton...retail $12.50
• 4004bis - 200 ml - crystal flacon, embossed box...retail $18.00
• C4004bis - 200 ml - crystal flacon, green leather case...retail $25.00
• 4004ter - 335 ml - crystal flacon, blue leather case...retail $50.00
• 4005 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers

• 4099M - 8 ml flacon-platinum-toned...retail $1.50
• 4099G - 8 ml flacon- gold plated ...retail $5.00

Also created in:

• Face Powder
• Compacts
• Refills
• Toilet Water
• Dusting Powder
• Talcum
• Sachet
• Bath Salts
• Brilliantine
• Lotion for the Hair
• Soap

Coty Cygnet (Swan) Perfume Presentations

Coty's Cygnet perfume presentations are adorned with two gilded or silver finished plastic swans holding a small purse perfume flacon and Sub Deb lipstick, and the trio also includes an Air Spun scented face powder compact.

The perfume bottles are frosted glass and have an Art Nouveau flair to them which can make some people mistake them for Lalique bottles, however, these were not made by Lalique, they were made by Coty's own glassworks.

These presentations date to the early 1950s.

LIFE, 1952:

"Coty Cygnet Trio...$5.00
Coty Cygnet Duo...$3.25"

Cygnet Trio for Emeraude.

Cygnet Trio for Paris, photo from ebay

Coty 1940 ad