L'Origan by Coty was launched in 1905, a time when the world was on the cusp of modernity but still deeply rooted in the traditions and sensibilities of the 19th century. This era, often referred to as the Belle Époque in France, was characterized by cultural flourishing, artistic innovation, and a sense of optimism before the upheaval of World War I. The name "L'Origan," meaning "marjoram" in French, evokes the quintessential landscape of Provence, a region in southeastern France known for its idyllic countryside. The early 20th-century Provençal fields would have been vibrant with the colors and fragrances of blossoming flowers and aromatic herbs, painting a picture of serene natural beauty and pastoral charm.
The fields of Provence were, and still are, famous for their lush, fragrant flowers. Lavender, with its deep purple hues, was particularly iconic, alongside sunflowers, poppies, and roses. These flowers not only provided a visual feast but also filled the air with their sweet and intoxicating scents. Provence was also renowned for its herbs, including thyme, rosemary, sage, and, of course, marjoram. These herbs were not just culinary staples but integral to the region's olfactory identity, contributing to the complex, herbaceous aromas that perfumed the air.
