Moia by Coty: launched in 1922. Given the scarcity of historical references, describing the scent profile of Moia by Coty is speculative, but we can make educated guesses based on the name and available information.
Moia likely derives its name from the Moia Wood, also known as the Cherimoya tree. Cherimoya is a tropical American tree that produces round, heart-shaped, or oblong fruit. The blooms of the Cherimoya tree are known for their distinct vanilla scent. Therefore, it's reasonable to assume that Moia by Coty may have incorporated notes reminiscent of vanilla, possibly blended with tropical or fruity undertones to evoke the exotic allure of the Cherimoya tree.
Considering the fragrance trends of the early 20th century, Moia may have been formulated as a rich and complex scent, similar to other Coty fragrances of the time. It may have featured floral notes alongside the vanilla, creating a captivating and sophisticated aroma that appealed to the tastes of the era.
While Moia may not have achieved significant commercial success, its longevity on the market until at least 1929 suggests that it retained a loyal following, despite its relatively limited prominence in historical records.
