Paris in 1921 was a city of contrasts, blending the opulence of its Belle Époque past with the modernity of the Jazz Age. It was a time of artistic flourishing, with the likes of Picasso, Hemingway, and Fitzgerald frequenting its cafes and salons. The city pulsed with energy, its streets filled with the sounds of jazz music, the buzz of intellectual discourse, and the clinking of glasses in smoky speakeasies.
Against this backdrop, the name "Paris" evoked an air of sophistication, romance, and allure. It symbolized not just a geographical location, but a lifestyle, a sense of refinement and elegance that resonated with the aspirations of women in the early 20th century. Naming a perfume after Paris was a way to capture the essence of this iconic city, to bottle its mystique and charm, and to offer women a scent that promised to transport them to the romantic streets and gardens of the French capital.
Vincent Roubert, the perfumer behind Paris by Coty, understood the power of evocative branding. By associating his fragrance with Paris, he tapped into a potent blend of fantasy and reality, offering women a chance to experience a piece of the city's magic every time they spritzed the perfume on their skin. Just as Paris itself was a blend of tradition and innovation, so too was the fragrance—a floral bouquet that paid homage to the classics while embracing the spirit of modernity.
