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Thursday, June 13, 2013

Elan by Coty c1968

Elan by Coty: launched in 1968.

 It took Coty's seven years to create the fragrance and was created as a tribute especially for American women.




ELAN by Coty, Div. Pfizer, Inc (original prices).

Drug Topics Redbook, 1974:
  • Dusting Powder 4 oz - $3.50
  • Parfum de Toilette 1.5 oz - $3.50 
  • Perfume, 0.25 oz -$10.00, 0.5 oz - $17.50 
  • Spray Mist, 1.4 oz - $3.50 
  • Talc, 3.7 oz - $2.00

Fragrance Composition:


So what did it smell like? It is described as a floral chypre fragrance for women.
  • Top notes: aldehydes, bergamot, green notes
  • Middle notes: lily of the valley, carnation, jasmine, rose attar, orris, gardenia, violet
  • Base notes: Madagascar vanilla, mahogany, oakmoss, cedar, Ethiopian civet, labdanum, patchouli, Venezuelan tonka bean, Ceylon sandalwood, ambergris, Indian musk


Ebony, 1971:
"COTY. It would take the average man a thousand days and nights to describe the woman he loves. Coty has done it in one fluid ounce. Elan perfume."

 

Bottle:


The emphasis is on elegance in this clear and frosted glass bottle for Elan perfume. Bottle cap is plastic; boxes and cartons are blue. Dominick Sariga designed the package for Coty. In 1971, the line was available in a tortoise shell style spray.

Fate of the Fragrance:



Elan seems to have been discontinued sometime around 1980.


5 comments:

  1. Love it! Thanks for this!

    I am, actually, named after this perfume! :)

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  2. So cool! My husbands name is Elan. I found a miniature bottle of this perfume. I couldn't resist buying it. I'm going to make it into a pendant for a necklace!

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  3. I absolutely loved this perfume and was very very disappointed when it was discontinued. I've never found anything to compare.

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  4. Sad...I was so young, yet I loved this perfume...why can't they bring it back? :(

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  5. My first real perfume (although had Chantilly when younger). I remember looking at the elegant bottle a lot. This perfume described 'me' more than any other in my life.

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