Hello and welcome! Please understand that this website is not affiliated with Coty in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Coty fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Coty perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Coty brand might see it.

Tuesday, December 16, 2014

L'Aimant by Coty c1927

L'Aimant by Coty: launched in 1927. The name means "magnet" in French.

In 1926, Coty purchased the Antoine Chiris company, established in 1768, who harvested and supplied raw materials for perfumes, manufactured perfumery bases, essential oils and made perfumes for other companies.

The Russian perfumery A. Rallet & Company was owned by Chiris and produced the perfume Rallet No. 1, originally named Bouquet de Catherine, composed by Ernest Beaux. When the Russian Revolution began, Rallet relocated to France and set Ernest Beaux up with a new laboratory in Grasse. It was here that he met Coco Chanel and worked on making a perfume for her. Ernest Beaux tweaked Rallet No. 1 and thus in 1921, Chanel No. 5 was born.

The popularity of this perfume was so great that Coty felt he needed to make a clone so he and his chief collaborator in perfumery, Vincent Roubert gave the old Rallet No. 1 a slight adaption and it was christened L'Aimant.

Fragrance Composition:

So what does it smell like? It is classified as an aldehydic floral for women.. It starts with an aldehydic top, followed by a classic precious floral heart, layered over a sweet, balsamic and powdery base.
  • Top notes: bergamot, neroli, peach, aldehydes, strawberry
  • Middle notes: lily of the valley, carnation, orris, geranium, oriental rose absolute, orchid, jasmine absolute and ylang-ylang.
  • Base notes: musk ambrette, benzoin, Tolu, labdanum, civet, vetiver, musk, vanilla, sandalwood, tonka bean and cedar.

Connie, a reader of my blog, graciously sent me some very old samples of Coty perfumes, which I call the "Big Three".  Emeraude, L'Aimant and L'Origan. These perfumes have stood the test of time and have remained popular for decades.

This is a stunning vintage from the 1920s L'Aimant, definitely for a confident woman, with notes of bright aldehydes that tickled my nose, a shot of citrus with bergamot and neroli, pungent geranium and vetiver, a fruit-laden heart with peaches and apricots, delicate florals of lily, orris, jasmine and heady roses, an animalic base of musk and civet, over powdery sandalwood and amber. An hour later, I can still smell geranium, jasmine, amber and the civet.

This makes me think of an opium den, thick and smoky, an audacious Flapper dressed in heliotrope silk, lying on her side, bringing a dragon carved pipe stem to her crimson, bee-stung lips, after taking a long drag, her eyelids flutter and her eyeballs roll back into her head, the smell of her rosy-jasmine-civet and vanilla perfume mixes with the bergamot and neroli based colognes of the gentlemen who are languorously reclining on embroidered and fringed cushions around her. There is a large basket of fruit sitting on a carved cedar stand nearby, it's ripe contents of peaches and apricots bring a craving for the succulent fruit. The heat in the room, brings forth the earthy scent of the potted plants of geraniums and lilies and lend their exotic aroma to the room. Nearby a young Chinese woman, wearing a blue and gold robe is cooling down a swooning gentleman with a pierced sandalwood fan which has been dipped in water.


L'Aimant came in an array of different bottles over the years.

In 1957, Coty introduced new sizes and forms of L'Aimant — including something very special for real L'Aimant lovers — a giant 16-ounce elaborately packaged bottle of perfume that can be "custom" ordered for $225.00 (plus tax).

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