In 1932, America was introduced to Coty's hair lotions, these were already known in Europe, where they had already had a great success since 1920.
Printer's Ink, 1932:
"The product, a hair lotion, is new to the Coty line in the United States. It centers around promotion of a beauty salon service that has long term practiced in France. There, when a woman has her hair dressed, she usually has her hair perfumed."
The New Yorker, 1933:
"Well-known to smart heads that have been coiffed on the Continent, Lotion Coty for the Hair is currently available in your favorite scent: Paris, L'Origan, Lavande, Emeraude, Muguet, Chypre, Styx, L'Aimant, La Rose Jacqueminot, Lilas Pourpre, Violette Pourpre, Eau de Coty, L'Or, Ambre Antique."
c1930 Lotion in Eau de Coty scent, photo from a French perfume miniature website.
c1920s Lotion in Chypre scent, photo by ebay seller petrpavek1