Coty Gains Publicity Through Theatrical Display

The American Perfumer and Essential Oil Review, 1927:

 "Coty Gains Publicity Through Theatrical Display - A particularly novel and effective demonstration of perfumery preparations has been carried out at Dickins & Jones, the largest London department store, by Coty (England), Ltd. The most successful revue of the year in London is Charles B. Cochran's 1926 Revue at the London Pavilion. One of the scenes in it is entitled 'Les Aromes de Coty' and features the various Coty preparations.

Mlle, Spinelly, the French leading lady of the revue, appears in this scene as Parfum Paris, Other actresses represent La Jacinthe, L'Or La Violette, La Rose Jacqueminot, L'Origan, L'Emeraude and Ambre Antique. 

All of these figures were reproduced in a remarkable window display at Dickins & Jones. Each figure stood in a gold frame with a background of black velvet, against which the wonderful design and coloring of the dresses was shown most effectively. In the perfumery department of Dickins & Jones there was an equally attractive display, with a large powder box with a 'living' puff standing just opposite an important entrance. Throughout the whole of the display the Puff distributed to the public little sachets, and also sprayed them with perfume. 

The display lasted for ten days and on one afternoon Mlle. Spinelly devoted her entire time to it, autographing all specialties that were purchased during that time." 

Debussy's Plus que Lente was performed.