Coty 1940 ad

Cool Spell by Coty c1964

Cool Spell by Coty: launched in 1964 and was still being sold in the early 1970s. It was a refreshing cologne splash for women and came in a huge 12 oz size to last you all summer long. Other sizes included an 8 oz refreshing body cologne splash as well as a spray version in a 1.5 oz size. A scented dusting powder was also offered.

Coty Gift Sets c1939

Coty Amphora Pottery Perfume Bottles c1940

Coty "Amphora" Pottery Perfume Bottles, circa 1940. Filled with Coty's "Informal Fragrance", an eau de toilette in their most popular perfumes, in color coordinated stoneware perfume jars, created by the Zanesville Stoneware Company of Ohio. The 5.5" tall bottles closed with little metal capped corks and had hanging paper labels.

• Red for L'Aimant
• Blue for Paris
• Green for Emeraude and Chypre. 
• Bronzy Brown for L'Origan and Styx

They sold for $2.50 each.

The paper label reads:

"COTY - NEW YORK PARIS - informal fragrance -
Use this lovely eau de toilette as lavishly as you choose. A generous sprinkle after your bath, a dash in your hand basin, in your final shampoo rinse, on your lingerie or handkerchief. Impart a touch of fragrance to your accessories or your furs. Take it with you to freshen up while traveling."

CONT 5 OZS.
COMPOUNDED IN U.S.A

Muguet des Bois by Coty c1913

The launch of Muguet des Bois by Coty in 1913 occurred during a period of significant cultural and social shifts, particularly in the realm of women's rights and expression. François Coty, the visionary behind the fragrance, introduced it into a world where femininity was often associated with delicate, floral scents. The timing of the launch coincided with the burgeoning popularity of perfumes as an essential accessory for the modern woman, symbolizing elegance, refinement, and sensuality.

Lily of the valley, the focal note of Muguet des Bois, holds deep symbolism, especially in the context of femininity. Often associated with purity, innocence, and renewal, this delicate flower represented the idealized feminine virtues of the time. Its subtle yet enchanting fragrance became synonymous with grace and allure, making it a fitting choice for a perfume designed to accentuate the wearer's femininity.

Muguet des Bois by Coty embodied the essence of the era's feminine ideal, offering women a way to express themselves through scent. With its fresh, floral bouquet, the perfume captured the essence of springtime, evoking images of blooming gardens and romantic rendezvous. Its launch marked a pivotal moment in perfume history, cementing Coty's reputation as a master perfumer and setting the stage for the enduring legacy of Muguet des Bois as a timeless classic.

Pronounced "MEWGAY - DAY - BWAH"

 

Accomplice by Coty c1954

The perfume "?", also known as Question Mark, was launched by Coty in 1954 and later renamed Accomplice. This launch came during a period of significant cultural and historical context, reflecting both the legacy and ambitions of Francois Coty, the founder of the Coty brand.

The year 1954 falls within the post-World War II era, a time marked by significant social, economic, and technological changes. Europe was recovering from the war's devastation, and there was a renewed sense of optimism and innovation. In France, this period saw a resurgence in fashion, art, and culture, often referred to as the "Les Trente Glorieuses" (The Glorious Thirty), which was a time of economic growth and modernization. The launch of this perfume is tied to an earlier historical event in 1930 when Francois Coty financed a successful transatlantic flight in a plane named Le Point d'Interrogation (the Question Mark). This event was a significant achievement in aviation, especially since it was a westward flight from Paris to New York, considered more challenging due to prevailing winds. The success of this flight was a source of national pride for France and highlighted the spirit of innovation and adventure during the early 20th century.

Coty had designed, conceived and anonymously paid for a sterling silver replica of the plane executed by Cartier, internationally known jewelers in Paris, to be presented to President Hoover when the pilots visited America as a gift of the government of the Republic of France to Rockefeller Center. It was officially presented to Rockefeller Center by his Excellency, Andre Lefevre de Laboulaye, French Ambassador to the United States. The conclusion of a message to American president Herbert Hoover from French President Gaston Doumergue read, “…in forming one more tie between France and the United States, will contribute greatly to the development of their friendship of centuries.” The replica then was on display in the lobby of La Maison Francaise.

Coty Obelisque Perfume Bottle c1930

Coty Obelisque Perfume Bottle holds 1.25 oz of Parfum, c1930 held the following perfumes:

• Emeraude
• L'Aimant
• L'Origan
• La Jacee
• Paris
• Chypre

Coty Gift Ensembles c1930

The Coty Ensembles were available in the following scents:

L'Aimant

Emeraude

L'Origan

La Jacee

Paris

Chypre

Coty Ensembles included perfume, lipstick and compact, any one of which may be purchased singly in a colored shark-skin case.

Coty 1939 Advertisement Featuring Perfume Sets

Paris set with Perfume, Toilet Water, Lipstick, Compact and Airspun Face Powder. $6.75

L'Aimant set with Face powder, talc, lipstick, perfume, compact, toilet water and sachet?. $12.85

Paris set includes perfume, toilet water, airspun powder and Talc. $5.00

Paris set includes perfume, toilet water, airspun powder, compact, lipstick, talc and an unknown item in the back. $9.75

Emeraude set includes toilet water, perfume, airspun powder and compact. $4.50

Emeraude set included talc, toilet water, perfume, compact, airspun powder and some unknown piece a sachet maybe?. $8.75

Coty Christmas Gifts for 1953 Ad

Coty Christmas Gifts for 1953 Ad

Iris by Coty c1911

In 1911, the world was in a state of flux. The early 20th century was marked by rapid industrialization, shifting social norms, and geopolitical tensions that would eventually culminate in World War I. This period was also characterized by an appreciation for art, culture, and luxury, especially among the upper classes.

Coty's launch of the perfume "Iris" in 1911 came at a time when perfumes were considered essential accessories for both men and women of refined taste. Coty, a French perfumer, was renowned for revolutionizing the perfume industry with his innovative scents and elegant packaging. "Iris" was no exception, as it encapsulated the essence of its namesake flower in a delicate and alluring fragrance.

Moia by Coty c1922

Moia by Coty: launched in 1922. Given the scarcity of historical references, describing the scent profile of Moia by Coty is speculative, but we can make educated guesses based on the name and available information.

Moia likely derives its name from the Moia Wood, also known as the Cherimoya tree. Cherimoya is a tropical American tree that produces round, heart-shaped, or oblong fruit. The blooms of the Cherimoya tree are known for their distinct vanilla scent. Therefore, it's reasonable to assume that Moia by Coty may have incorporated notes reminiscent of vanilla, possibly blended with tropical or fruity undertones to evoke the exotic allure of the Cherimoya tree.

Considering the fragrance trends of the early 20th century, Moia may have been formulated as a rich and complex scent, similar to other Coty fragrances of the time. It may have featured floral notes alongside the vanilla, creating a captivating and sophisticated aroma that appealed to the tastes of the era.

While Moia may not have achieved significant commercial success, its longevity on the market until at least 1929 suggests that it retained a loyal following, despite its relatively limited prominence in historical records.

Heliotrope by Coty c1910

The debut of Heliotrope by Coty in 1910 coincided with a fascinating era in history, particularly concerning women's fashion and fragrance preferences. This period marked the tail end of the Edwardian era, characterized by opulent and ornate fashion, while also witnessing a transition towards more practical and liberating styles that would define the 1920s. Influences from the Art Nouveau movement were evident, introducing more fluid and feminine designs to the fashion landscape.

During this time, women's fashion was marked by high collars, long skirts, and corseted waists, reflecting the elegance and formality of the era. Perfumes of the early 20th century were often complex and rich, with floral notes dominating. Heliotrope, named after the fragrant heliotrope flower, likely boasted a blend of violet, vanilla, almond, and heliotrope itself, creating a sweet and powdery fragrance. Women preferred perfumes that complemented their attire, projecting an image of sophistication and refinement. 

Lotion Coty

In 1932, America was introduced to Coty's hair lotions, these were already known in Europe, where they had already had a great success since 1920.

Printer's Ink, 1932:

"The product, a hair lotion, is new to the Coty line in the United States. It centers around promotion of a beauty salon service that has long term practiced in France. There, when a woman has her hair dressed, she usually has her hair perfumed."

The New Yorker, 1933:

"Well-known to smart heads that have been coiffed on the Continent, Lotion Coty for the Hair is currently available in your favorite scent: Paris, L'Origan, Lavande, Emeraude, Muguet, Chypre, Styx, L'Aimant, La Rose Jacqueminot, Lilas Pourpre, Violette Pourpre, Eau de Coty, L'Or, Ambre Antique."

c1930 Lotion in Eau de Coty scent, photo from a French perfume miniature website.

c1920s Lotion in Chypre scent, photo by ebay seller petrpavek1

 

Le Nouveau Gardenia by Coty c1936

Le Nouveau Gardenia by Coty, launched in 1936, emerged during a transformative era marked by significant social, cultural, and economic changes. The mid-1930s, in particular, were a time of recovery and innovation in the aftermath of the Great Depression. This period saw a renewed focus on luxury and personal indulgence as people sought to reclaim a sense of normalcy and joy in their lives.

In the world of fashion and beauty, the 1930s were characterized by elegance and sophistication, with Hollywood's golden age influencing trends globally. Fragrances played a crucial role in the glamour of the time, with notable perfumers creating scents that reflected the opulence and refined tastes of the era.

Coty, already a renowned name in the fragrance industry, continued to innovate with releases like Le Nouveau Gardenia. This particular fragrance would have been a part of Coty's efforts to cater to the sophisticated tastes of its clientele, offering a sense of luxury and escapism through its floral notes.

Thus, Le Nouveau Gardenia not only represents a specific olfactory creation but also encapsulates the spirit of the mid-1930s, a time when people were eager to embrace beauty, elegance, and a renewed sense of optimism.