Coty's Powder Pouf Shakers

Introduced in 1972 and sold until around 1976, Coty's Powder Pouf, charming basket-weave shakers with puff-tops, retailed at just $3 each, color-keyed as always in:

• Emeraude (green)
• L'Aimant (pink)
• Imprevu (baby blue)
• Muguet des Bois (aqua blue)
• Wild Musk (off white)
• Masumi (yellow)
• L'Origan (orange)

These were sold individually in their own boxes or in a gift set along with cologne.

Imprevu by Coty c1965

In 1965, when Coty launched Imprevu, the world was amidst a vibrant cultural shift. It was a time of considerable change and exploration, both socially and artistically. The mid-1960s marked the peak of the Swinging Sixties era, characterized by a rebellious spirit, a rejection of traditional values, and an embrace of youth culture.

Around the world, significant events were shaping history. In the United States, the Civil Rights Movement was gaining momentum, with key figures like Martin Luther King Jr. leading marches and protests for racial equality. The Vietnam War was escalating, sparking anti-war demonstrations and a countercultural movement that challenged authority and the status quo. In Europe, the Swinging London scene was flourishing, with its fashion, music, and art scenes capturing global attention.

For young women, especially those targeted by Coty's marketing for Imprevu, life was undergoing profound changes. The traditional roles and expectations of women were being redefined. The rise of feminism and the sexual revolution empowered women to assert their independence, challenge societal norms, and embrace their individuality. Fashion icons like Twiggy and Brigitte Bardot epitomized the era's liberated spirit, influencing trends with their bold styles and attitudes.

Imprevu's debut represented a deliberate departure into modernity, perfectly aligned with the zeitgeist of the Swinging Sixties. Crafted by Bernard Chant, the fragrance aimed to encapsulate the essence of the contemporary woman amidst a backdrop of societal change and cultural revolution. Its very name, "Imprevu," meaning "unforeseen" in French, hinted at the unpredictability and excitement of the times.

Meteor by Coty c1949

Launched in France in 1949 and introduced to the U.S. market by 1951, Meteor by Coty arrived during a transformative yet turbulent period in global history. The late 1940s and early 1950s were defined by the aftermath of World War II, the emergence of the Cold War, and groundbreaking advancements in science and technology. Against this backdrop of rapid progress and geopolitical tension, Coty’s Meteor offered a symbol of the era’s intrigue and innovation, reflecting the cultural fascination with space and the unknown.

A meteor is the visible streak of light that occurs when a meteoroid—a small fragment of rock or metal from space—enters Earth’s atmosphere at high speed and burns up due to friction with the air. This phenomenon is often referred to as a "shooting star" or "falling star," although it is not a star at all. The word "meteor" comes from the Greek meteoros, meaning "high in the air." Pronounced as MEE-tee-or, it conjures vivid imagery of celestial bodies streaking across the night sky—a fleeting moment of brilliance and awe. The name resonated deeply with the zeitgeist, evoking excitement, wonder, and the allure of the unknown. During a time when space exploration was beginning to capture the collective imagination, a perfume named Meteor seemed daring, modern, and forward-looking. Its celestial reference aligned perfectly with the atomic age’s dual themes of immense power and vast possibility.

The launch of Meteor occurred during a pivotal historical period. The world was still grappling with the aftermath of WWII, rebuilding societies while simultaneously navigating the escalating tensions of the Cold War. The Soviet Union’s successful atomic bomb test in 1949 sparked fears of nuclear annihilation while also igniting a scientific race that included early aspirations for space exploration. It was a time of contrasts: apprehension and hope, destruction and creation.

In fashion, the post-war era saw a return to elegance and femininity, epitomized by Christian Dior’s revolutionary "New Look," introduced in 1947. Women embraced full skirts, nipped waists, and structured silhouettes as they sought glamour and escapism in their everyday lives. Beauty trends leaned toward sophistication, with perfumes playing a significant role in completing the idealized image of the modern woman. Meteor, with its evocative name and luxurious profile, offered women a piece of this optimism and aspiration.

Classified as an aldehydic floral, Meteor encapsulated the era’s fascination with modernity and refinement. The aldehydes provided a bright, airy opening, reminiscent of the dazzling light of a meteor’s trail across the sky. Jasmine, tuberose, and rose formed the heart of the fragrance, creating a lush, opulent bouquet that evoked the elegance and femininity of the 1950s. These classic floral notes were deepened with musk and civet, adding an animalic warmth and sensuality that reflected the complexity of the times. The result was a fragrance that felt timeless yet entirely contemporary, offering a blend of lightness and depth that resonated with women seeking both sophistication and allure.

Elan by Coty c1968

In 1968, a pivotal year in the history of women’s empowerment, Coty introduced Élan, a fragrance that reflected the dynamic and progressive spirit of the time. After seven years of meticulous development, Élan emerged as a masterpiece of perfumery, designed to honor the evolving role of women in society. It was more than just a perfume—it was a celebration of confidence, vitality, and grace, mirroring the cultural and social revolutions of the late 1960s.

The name Élan is derived from French, where it signifies enthusiasm, energy, and a spirited confidence. Pronounced ay-lahn (with a soft "n"), the word evokes images of elegance, dynamism, and momentum. It captures the essence of vitality, a quality that Coty sought to embody in the fragrance. The choice of this name was deliberate, reflecting the empowered and forward-moving nature of women during this transformative era.

The late 1960s were a time of profound cultural change, often described as the height of the women’s liberation movement. Women were challenging societal norms, entering the workforce in greater numbers, and asserting their rights for equality and autonomy. This was also the era of the counterculture movement, marked by protests, artistic experimentation, and a questioning of traditional values.

Fashion and beauty trends of the time mirrored this spirit of liberation. Women embraced bold, expressive styles, from miniskirts and go-go boots to natural hairstyles and minimalist makeup. A perfume like Élan would have appealed to women who sought to express their individuality and confidence. It resonated as a statement of sophistication and empowerment, aligning with the aspirations of the modern woman.

Coty Culturiste Creations c1930

From 1930, Coty introduces "Culturiste Creations", included the following products: Colcreme, Potonique Toning Lotion, Tissue Cream, Eau De Coty Astringent, Lotion Pour La Peau and Creme De Beaute.

“Culturiste Creations sound the new note in the world of beauty—the quicker, surer way based on supreme modern knowledge of the skin. The great truth back of them is the vitalizing principle. Cleansing and clearing the skin—strengthening muscles and livening circulation so the blood comes dancing to the cells—smoothing and refining the texture—they build or maintain a natural beauty that radiates the freshness of youth.”

Look at the shape of the bottles and the jars. I have seen these jars on ebay from time to time (usually empty).

Les Poudres de Coty

Coty produced various powders including: compact powder, face powder, sachet powder and talcum powder.

ad from 1922

La Fougeraie Au Crepuscule by Coty c1928

The launch of "La Fougeraie Au Crepuscule" by Coty in 1928 marked a significant moment in the history of perfume. François Coty, a renowned perfumer and entrepreneur, was behind this creation. It's noteworthy that this perfume was released during the interwar period, a time of significant cultural shifts and artistic exploration.

The choice of launching in 1928 places it in the era known as the "Roaring Twenties," a time characterized by economic prosperity, cultural dynamism, and social change, particularly in Western societies. Perfume, along with other luxury goods, experienced a surge in popularity during this time, as people sought to indulge in sensual pleasures and express their newfound freedoms.

The fact that "La Fougeraie Au Crepuscule" took five years to perfect speaks to the meticulous craftsmanship and attention to detail that François Coty and his team invested in its creation. Perfume-making during this period was often a labor-intensive process, involving the sourcing of rare and exotic ingredients, as well as the blending of various essences to achieve a harmonious and distinctive scent profile.

By 1932, the perfume had made its way to the United States, reflecting Coty's ambition to tap into the lucrative American market. The 1930s marked a time of economic turmoil with the onset of the Great Depression, yet luxury items like perfume continued to hold appeal for those who could afford them.

"La Fougeraie Au Crepuscule" holds additional significance as François Coty's final perfume before his death in 1934. Coty was a pioneering figure in the world of fragrance, credited with revolutionizing the perfume industry through his innovative marketing strategies and the introduction of new scent compositions. As such, this perfume represents the culmination of his lifelong dedication to the art of perfumery.

Overall, the launch of "La Fougeraie Au Crepuscule" in the late 1920s and its subsequent arrival in the United States in the early 1930s occurred against the backdrop of a vibrant and evolving cultural landscape, marking a notable chapter in the history of perfume.

Coty Perfumes of 1934

Coty Perfumes of 1934, as shown in a vintage advertisement.

Coty Parfum SANS NOM

An unusual perfume bottle was spotted on ebay France...the gorgeous and familiar bottle from Coty was presented with a most intriguing label...it merely says "Coty Parfum Sans Nom". ...so I thought this was strange...I looked all over and could not find this name anywhere in my books or on the internet...so what do we really have here...is it a one off perfume that didn't do so well so Coty sacked it? or...was it a prototype?

From the bottle, it is the old Lalique design that has the "briar" stopper, made by Coty's own glassworks...Do you have any information to share?

photos from ebay seller claudemanouk

The mysterious "Coty Parfum Sans Nom" certainly piques curiosity! While there might not be extensive information readily available, there are a few possibilities to consider:

• Limited Edition or Special Release: It's possible that "Coty Parfum Sans Nom" was a limited edition or special release that didn't gain widespread recognition or distribution. Such releases are often produced in smaller quantities and may not be extensively documented.

• Prototype or Test Batch: Another possibility is that it was a prototype or test batch that never made it to full production. Perfume houses often create numerous prototypes during the development process, and not all of them make it to market.

• Mislabeling or Misidentification: Occasionally, items listed for sale may have inaccurate or misleading descriptions. It's possible that the bottle labeled as "Coty Parfum Sans Nom" could be a mislabeled or misidentified product.

• Regional or Niche Release: It could have been a regional or niche release that was only available in certain markets or for a limited time, making it more obscure and harder to find information about.

Without further information or documentation from Coty or other reliable sources, it's challenging to determine the exact nature of "Coty Parfum Sans Nom." However, its mysterious nature adds to its allure for collectors and perfume enthusiasts alike. If you're interested in acquiring it, consider reaching out to the seller for more details or perhaps taking a leap of faith and adding this intriguing piece to your collection!

Sweet Earth by Coty c1972

From 1972-1976, Coty released its Sweet Earth line of perfume essences, soft mists, candles and colognes, but most importantly its solid perfume compacts. The solid perfume compacts came in single scents or trios based on a theme. Each compact had a sticker with a brief description of the scent enclosed which was attached inside the lid. At the time, several different solid perfume compacts were released.

Truly Lace by Coty c1992

Launched in 1992, Truly Lace by Coty is a floral fragrance that embodies the brand’s legacy of crafting memorable perfumes. The early 1990s marked a vibrant and transformative period in the fragrance industry, with many iconic scents debuting to capture the evolving tastes of a new era. Positioned within this dynamic landscape, Truly Lace emerged as a reflection of its time, blending contemporary trends with a nostalgic nod to Victorian elegance.

The name Truly Lace evokes delicate imagery and emotions. The word "truly" conveys authenticity and sincerity, while "lace" brings to mind intricate craftsmanship, femininity, and timeless beauty. Together, the phrase suggests something pure, refined, and romantic. The name conjures visions of delicate lacework, vintage charm, and an air of sophistication. Its poetic resonance aligns perfectly with the fragrance's intent to transport wearers to a world of elegance and romance.

The early 1990s saw a resurgence of interest in the aesthetics of the past, particularly the Victorian era. This period revival influenced fashion, interior design, and even fragrances. Romantic, vintage-inspired elements became popular, with women embracing floral prints, velvet textures, and ornate accessories. Publications like Victoria and the Lady's Gallery magazines celebrated this trend, showcasing the charm and beauty of bygone eras.

Women of the time, navigating a decade that blended modern aspirations with nostalgic sentiment, would have found Truly Lace deeply appealing. The perfume, with its romantic name and vintage-inspired packaging, would resonate as a symbol of grace and femininity. It offered an escape into a dreamlike world where elegance and romance reigned supreme.

L'Effleurt by Coty c1907 vs. L'Effleur by Coty c1990

In the year 1907, Coty unveiled a captivating creation to the discerning society of the Edwardian era: L’Effleurt, a delicate floral perfume ensconced within a Baccarat flacon adorned with a label fashioned by the esteemed Rene Lalique.

This fragrant offering arrived amidst a time when elegance, refinement, and romance reigned supreme in the hearts of the populace. The turn of the century marked an era of opulence and sophistication, where every detail, from attire to accouterments, was meticulously curated to exude grace and charm.

With its enchanting slogan, ‘Somewhere inside romance blossoms,’ and the poetic declaration, "Fragrance of dream gardens - delicately accentuating the loveliness of flower women," L’Effleurt promised to transport wearers to a realm of ethereal beauty and timeless allure.

Such a perfume would have been received with great admiration and enthusiasm by the Edwardian society, as it perfectly encapsulated the spirit of the era—a desire for elegance, refinement, and a touch of romantic escapism. The exquisite craftsmanship of the Baccarat flacon and Lalique-designed label, coupled with the alluring fragrance within, would have undoubtedly captivated the hearts and senses of those fortunate enough to experience it. L’Effleurt stood as a testament to the artistry and sophistication of the time, solidifying Coty’s position as a purveyor of luxury and refinement in the world of perfumery.

Styx by Coty c1912

In 1912, the period surrounding the launch of Styx by Coty was one of burgeoning elegance and sophistication, characterized by the opulent ambiance of the Edwardian era. This was a time when society was captivated by the grandeur of luxury liners like the Titanic, embodying the epitome of glamour and refinement. The fashion of the time exuded grace and extravagance, with women draped in flowing gowns adorned with lace and pearls, while men donned impeccably tailored suits and polished top hats. Amidst this backdrop of burgeoning modernity and burgeoning social change, Coty unveiled Styx, a fragrance that encapsulated the essence of the era with its timeless blend of allure and sophistication.

"Let Styx be your perfume. It's dark and disturbing, pagan in its name."

Paris by Coty c1921

Paris in 1921 was a city of contrasts, blending the opulence of its Belle Époque past with the modernity of the Jazz Age. It was a time of artistic flourishing, with the likes of Picasso, Hemingway, and Fitzgerald frequenting its cafes and salons. The city pulsed with energy, its streets filled with the sounds of jazz music, the buzz of intellectual discourse, and the clinking of glasses in smoky speakeasies.

Against this backdrop, the name "Paris" evoked an air of sophistication, romance, and allure. It symbolized not just a geographical location, but a lifestyle, a sense of refinement and elegance that resonated with the aspirations of women in the early 20th century. Naming a perfume after Paris was a way to capture the essence of this iconic city, to bottle its mystique and charm, and to offer women a scent that promised to transport them to the romantic streets and gardens of the French capital.

Vincent Roubert, the perfumer behind Paris by Coty, understood the power of evocative branding. By associating his fragrance with Paris, he tapped into a potent blend of fantasy and reality, offering women a chance to experience a piece of the city's magic every time they spritzed the perfume on their skin. Just as Paris itself was a blend of tradition and innovation, so too was the fragrance—a floral bouquet that paid homage to the classics while embracing the spirit of modernity.

 

Muse by Coty c1948

The launch of Muse by Coty in 1946 was during a significant period of transition and rebuilding in Europe following World War II. The perfume's creation amidst the turmoil of the war years, including the German occupation of France, adds a poignant layer to its story.

1946 marked the immediate post-war era, characterized by efforts to rebuild shattered economies and societies. Europe was still reeling from the devastation of the war, and there was a palpable sense of both loss and hope for the future.

Vincent Roubert's dedication to creating Muse despite the challenges of the war underscores the resilience and determination of individuals amidst adversity. His commitment to his craft and the pursuit of beauty in the midst of such tumultuous times is a testament to the human spirit.

The choice to honor the Muses of Greek mythology with Muse by Coty reflects a longing for inspiration and creativity after years of darkness. The Muses were traditionally associated with the arts and creative endeavors, so launching a perfume in their honor suggests a desire to celebrate beauty and culture in the aftermath of destruction.

The elaborate debut of Muse, as dreamed up by press agents, likely aimed to capture the imagination of consumers and transport them to a world of luxury and sophistication. In a time when people were yearning for escapism and a return to normalcy, Muse by Coty may have offered a small glimpse of glamour and elegance amid the challenges of the post-war period.