Coty Gains Publicity Through Theatrical Display

The American Perfumer and Essential Oil Review, 1927:

 "Coty Gains Publicity Through Theatrical Display - A particularly novel and effective demonstration of perfumery preparations has been carried out at Dickins & Jones, the largest London department store, by Coty (England), Ltd. The most successful revue of the year in London is Charles B. Cochran's 1926 Revue at the London Pavilion. One of the scenes in it is entitled 'Les Aromes de Coty' and features the various Coty preparations.

Mlle, Spinelly, the French leading lady of the revue, appears in this scene as Parfum Paris, Other actresses represent La Jacinthe, L'Or La Violette, La Rose Jacqueminot, L'Origan, L'Emeraude and Ambre Antique. 

All of these figures were reproduced in a remarkable window display at Dickins & Jones. Each figure stood in a gold frame with a background of black velvet, against which the wonderful design and coloring of the dresses was shown most effectively. In the perfumery department of Dickins & Jones there was an equally attractive display, with a large powder box with a 'living' puff standing just opposite an important entrance. Throughout the whole of the display the Puff distributed to the public little sachets, and also sprayed them with perfume. 

The display lasted for ten days and on one afternoon Mlle. Spinelly devoted her entire time to it, autographing all specialties that were purchased during that time." 

Debussy's Plus que Lente was performed.

Dulce Vanilla by Coty c1999

Vanilla-based perfumes have maintained a timeless popularity in the fragrance world for several reasons. Firstly, vanilla is inherently comforting and familiar, evoking feelings of warmth and sweetness. Its scent is often associated with indulgence and luxury, reminiscent of homemade desserts and cozy environments. Additionally, vanilla possesses a versatile nature that complements a wide range of other fragrance notes, allowing perfumers to create complex and enticing scent compositions.

The science behind the appeal of vanilla in perfumery lies in its molecular structure and olfactory characteristics. Vanilla contains compounds such as vanillin, which contribute to its distinctive aroma. Vanillin is a phenolic aldehyde that emits a rich, sweet scent with creamy undertones. This compound interacts with olfactory receptors in the nose, triggering positive sensory responses associated with pleasure and satisfaction.

Historically, vanilla has been a key ingredient in perfumery for centuries. Its popularity surged in the 20th century with the introduction of iconic vanilla-based fragrances such as Vanilla Fields by Coty, launched in 1993, and Vanilla Musk in 1994. These fragrances helped popularize the use of vanilla as a dominant note in perfumes and paved the way for subsequent creations.

Dulce Vanilla represents a contemporary take on vanilla-centric perfumery, offering a darker and more indulgent interpretation of the classic scent. Inspired by dulce de leche, a caramelized milk confection popular in Latin America, this fragrance combines the sweetness of caramel with the creamy richness of vanilla. Notes of nutmeg add a hint of spice, while buttercream enhances the decadent quality of the composition. White lily and gardenia contribute floral accents, balancing the sweetness with a touch of freshness.

Overall, vanilla-based perfumes continue to captivate fragrance enthusiasts due to their comforting and versatile nature, making them a perennial favorite in the world of scent.