In 1986, Coty launched The Chateau Collection, a special set reintroducing three classic fragrances that had faded from the public eye: La Rose Jacqueminot, Chypre, and Muse (rebranded as Les Muses). These scents, which once captivated earlier generations, were meticulously updated to cater to the tastes of contemporary women. Coty sought to balance nostalgia with modern sensibilities, aiming to evoke the timeless essence of these perfumes while ensuring they resonated with the preferences of the 1986 woman.
The main objective of this website is to chronicle the history of the Coty fragrances and showcase the bottles and advertising used throughout the years.
However, one of the other goals of this website is to show the present owners of the Coty perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!
Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Coty brand might see it.
Monday, June 10, 2024
Tuesday, December 19, 2023
Coty Gains Publicity Through Theatrical Display
The American Perfumer and Essential Oil Review, 1927:
"Coty Gains Publicity Through Theatrical Display - A particularly novel and effective demonstration of perfumery preparations has been carried out at Dickins & Jones, the largest London department store, by Coty (England), Ltd. The most successful revue of the year in London is Charles B. Cochran's 1926 Revue at the London Pavilion. One of the scenes in it is entitled 'Les Aromes de Coty' and features the various Coty preparations.
Mlle, Spinelly, the French leading lady of the revue, appears in this scene as Parfum Paris, Other actresses represent La Jacinthe, L'Or La Violette, La Rose Jacqueminot, L'Origan, L'Emeraude and Ambre Antique.
All of these figures were reproduced in a remarkable window display at Dickins & Jones. Each figure stood in a gold frame with a background of black velvet, against which the wonderful design and coloring of the dresses was shown most effectively. In the perfumery department of Dickins & Jones there was an equally attractive display, with a large powder box with a 'living' puff standing just opposite an important entrance. Throughout the whole of the display the Puff distributed to the public little sachets, and also sprayed them with perfume.
The display lasted for ten days and on one afternoon Mlle. Spinelly devoted her entire time to it, autographing all specialties that were purchased during that time."
Debussy's Plus que Lente was performed.
Wednesday, June 14, 2023
Dulce Vanilla by Coty c1999
Wednesday, September 14, 2022
Ghost Myst by Coty c1995
Wednesday, July 13, 2022
Coty Amphora Pottery Perfume Bottles
The 1940 release of Coty's "Informal Fragrances" collection is a fascinating piece of perfumery history. By introducing their most popular scents in Eau de Toilette concentrations, Coty made their luxurious fragrances more accessible to a wider audience. The decision to house these fragrances in color-coordinated amphora-shaped stoneware bottles added an extra layer of elegance and distinctiveness to the collection.
Here is a summary of the fragrances and their corresponding bottle colors:
- Emeraude: Light Green
- Chypre: Lighter Green
- L'Aimant: Pink
- L'Origan: Brown
- Paris: Blue
These amphora bottles not only represented the essence of each fragrance but also made them visually appealing and collectible. This innovative packaging approach, coupled with the fragrances' popularity, likely contributed to the success and lasting legacy of Coty's "Informal Fragrances."
The Coty "Informal Fragrances" collection, introduced in 1940, featured beautifully designed amphora bottles crafted by the Zanesville Stoneware Company of Ohio. Each bottle, measuring 5.5 inches at the lip of the spout, was capable of holding five ounces of Eau de Toilette. The bottles were designed to be visually appealing and practical, making the luxurious fragrances more accessible to a broader audience.
These amphora-shaped stoneware bottles were color-coordinated to match the fragrances they contained. Emeraude was housed in a light green bottle, Chypre in a lighter green, L'Aimant in pink, L'Origan in brown, and Paris in blue. Each bottle was sealed with a unique bronze-colored metal capped cork, adding an extra touch of elegance to the design.
Some of the bottles still retain their original labels on their bellies and bases. The bottom label reads:
"Coty New York Paris Informal fragrance. Use this lovely Eau de Toilette as lavishly as you choose. A generous sprinkle in your bath--a dash in your hand basin--in your final shampoo rinse--on your lingerie or 'kerchief'. Impart a touch of fragrance to your accessories or your furs. Take it with you to 'freshen up' while traveling. Cont. 5 oz. Compounded in U.S.A."
Coty suggested various ways to use these fragrances, emphasizing their versatility. They recommended sprinkling the Eau de Toilette in a bath, adding a dash to a hand basin, using it in a final shampoo rinse, or applying it to lingerie or handkerchiefs. The fragrance could also be used to impart a pleasant scent to accessories or furs, and the bottle could be taken along for freshening up while traveling.
The Coty "Informal Fragrances" amphora bottles are not only a testament to the brand's commitment to quality and elegance but also a reflection of a time when fragrance was an integral part of daily life. These collectible items continue to be cherished by fragrance enthusiasts and vintage collectors for their unique design and historical significance.
Saturday, April 23, 2022
Nuance by Coty c1975
Tuesday, February 8, 2022
Thursday, October 14, 2021
Wednesday, October 6, 2021
La Violette Pourpre by Coty c1906
Monday, September 20, 2021
Coty Perfumes in "Carnival" Presentations 1941 Ad
Including the Ferris Wheel, Sleigh and Weathervane Presentations
Thursday, July 29, 2021
Coty Counter at Selfridges c1920s
This antique photograph documents a Coty beauty counter in Selfridge's department store. I have added color to make it more interesting. We see two of the beauty advisors accompanied by a Coty representative wearing a very unusual, but appropriate dress: her skirt has circles which feature the powder puff design shown on the Air Spun powder boxes and the Coty name is written across her bust.
Inside the case and atop it are various perfumes, talcum powder bottles, powder boxes, and compacts.
This is a remarkable piece of history showing how the Coty products were displayed as well as the advertising signs which are framed with actual French flags.