Le Vertige by Coty c1906

"Le Vertige" by Coty, debuted in 1906, encapsulates the vibrant spirit of its time, mirroring the dynamic performances of dance troupes and ballets. Picture a stage alive with the graceful ballet dancers and the spirited can-can performers, all swirling together in a dizzying whirl of excitement that echoes the fragrance's essence. Just as dancers enchant their audience with choreographed elegance, "Le Vertige" captivates with its lively blend of scents, inviting wearers to immerse themselves in the exhilarating rhythm of the dance.

Crafted by Vincent Roubert, Coty's chief perfumer, "Le Vertige," pronounced "LEH-VAIR-TEEJH," embodies the lively, dizzying tempo of dance. Its name, meaning "dizziness" in French, vividly portrays the energetic atmosphere reminiscent of the era's dance troupes and ballets.

Masumi Toujours by Coty c2001

Masumi Toujours, a fragrance introduced by Coty in 2001, is a contemporary interpretation and extension of the classic Masumi fragrance, which debuted in 1967. As a flanker scent, Masumi Toujours builds upon the timeless essence of its predecessor while infusing it with modern elements, creating a scent that pays homage to the original yet stands out with its own unique character. It captures the essence of enduring elegance while embracing the spirit of the present, making it a captivating choice for those seeking a blend of tradition and innovation in their fragrance experience.

Masumi Je T'aime by Coty c2003

"Masumi Je T'aime by Coty," introduced in 2003, is a captivating fragrance that builds upon the legacy of Coty's iconic perfume, Masumi, which debuted in 1967. Serving as a flanker scent, Masumi Je T'aime embodies a modern interpretation of its predecessor, infusing it with contemporary notes and nuances while retaining the essence that made the original Masumi timeless. It's a harmonious blend of tradition and innovation, designed to evoke feelings of love and allure with each delightful spritz.

Eau Masumi by Coty c1993

Introducing Eau Masumi by Coty, a fragrant testament to the refined tastes of 1990s women. Released in 1993 as a companion to Coty's iconic 1967 fragrance, Masumi, this exquisite scent represents a departure from the bold and heady aromas of previous decades. Eau Masumi offers a delicate and nuanced olfactory experience, catering to the preference for lighter scents among modern women.  

Emeraude by Coty c1918

Emeraude by Coty, launched in 1918 and crafted by the visionary perfumer François Coty, is a fragrance steeped in historical significance and cultural reverence. Pronounced "EM-AIR-ODE," the name itself, meaning "emerald" in French, hints at the rich narrative that inspired its creation.

In the early 20th century, François Coty was captivated by the ancient Persian culture, particularly their veneration of the emerald. The Persians, renowned for their sophisticated civilization and deep appreciation for the arts and sciences, held emeralds in high esteem. These precious stones were not merely ornamental but were believed to possess profound mystical powers. They were often housed in temples, symbolizing divine protection and happiness.

Against the backdrop of World War I, a period marked by turmoil and longing for beauty and stability, Coty sought to infuse his creations with a sense of wonder and escapism. His fascination with Persian legends and the emerald's reputed ability to bring divine happiness provided the perfect muse.

The post-war era, characterized by a yearning for peace and a return to elegance, found a perfect expression in Emeraude. Coty's goal was ambitious: to encapsulate the allure and mystique of the emerald, transforming its essence into a sensory experience. Emeraude was more than a fragrance; it was an olfactory representation of the emerald's soul, designed to evoke the same reverence and enchantment that the Persians felt towards their treasured jewels.

 

Launched during a time when modern perfumery was beginning to blossom, Emeraude stood out with its complex blend, balancing citrus top notes with a warm, spicy heart and a sensual, woody base. This composition was groundbreaking, setting a new standard for luxury fragrances. It invited wearers to embark on a journey through time and space, connecting them to the ancient Persian mystique while offering a modern sense of luxury and sophistication.

In essence, Emeraude by Coty is not just a perfume; it is a narrative encapsulated in a bottle, bridging the historical reverence of Persian culture with the early 20th century's desire for beauty and serenity amidst chaos. François Coty's creation remains a testament to the timeless allure of the emerald and the enduring power of storytelling in perfumery.