Hello and welcome! Please understand that this website is not affiliated with Coty in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Coty fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Coty perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Coty brand might see it.

Also, this website is a labor of love, it is a work in progress and is always being updated with new information as I can find it, so check back often!

Monday, January 26, 2015

Coty Perfumes 1954 Advertisement

Coty Perfumes 1954 Advertisement showing the following perfumes: Emeraude, L'Aimant, L'Origan, Paris, Muguet des Bois, Chypre, Styx, and Muse.

Various items shown are Air-Spun face powder, Sub Deb lipstick, talc, dusting powder, special presentations, toilet water, purse bottles, compacts, cologne, Twiststick solid cologne stick and more.













Monday, January 19, 2015

Coty Perfume Ad c1949

Coty Perfume Ad c1949 showing the following perfumes: L'Aimant, Emeraude, L'origan, Paris, Muguet des Bois, Chypre, A'Suma, L'Origan, Muse and Le Vertige.

Curious finds: the Cinderella Slipper presentation, the Fragrance Bar, Toilet Water & Purser set, dusting powder, talc, toilet water, perfume, soap, etc.










A'Suma by Coty c1934

A'Suma was launched in France in 1934 by Coty.  Subtitled "Fantaisie Japonaise." It was jointly created by Francois Coty and  Coty's chief perfumer Vincent Roubert..  The sensuous perfume was inspired by a mysterious moonlit tropical beach in Bali.



1945 Advertisement for Coty Perfume and Powder

 Vintage 1945 Sears (Spring and Summer) catalog page advertising Coty perfumes and cosmetics.










Tuesday, December 16, 2014

L'Aimant by Coty c1927

L'Aimant by Coty: launched in 1927. Pronounced "LEH MON", the name means "magnet" in French.

In 1926, Coty purchased the Antoine Chiris company, established in 1768, who harvested and supplied raw materials for perfumes, manufactured perfumery bases, essential oils and made perfumes for other companies.

The Russian perfumery A. Rallet & Company was owned by Chiris and produced the perfume Rallet No. 1, originally named Bouquet de Catherine, composed by Ernest Beaux. When the Russian Revolution began, Rallet relocated to France and set Ernest Beaux up with a new laboratory in Grasse. It was here that he met Coco Chanel and worked on making a perfume for her. Ernest Beaux tweaked Rallet No. 1 and thus in 1921, Chanel No. 5 was born.

The popularity of this perfume was so great that Coty felt he needed to make a clone so he and his chief collaborator in perfumery, Vincent Roubert, gave the old Rallet No. 1 a slight adaptation and it was christened L'Aimant.



Saturday, November 29, 2014

Complice de Francois Coty c1973

Francois Coty originally created Complice ('Accomplice') in 1934, but died before it could be launched. It remained on ice until 1973, when the Coty company launched it in a period design bottle. The name Complice was filed for trademark in 1939, company claimed use since 1938.




Sunday, August 3, 2014

L'Origan by Coty c1905

L'Origan by Coty: launched in 1905, imported into USA in 1909. Pronounced "LO-REE-GONE," the name means "marjoram" in French.


Friday, June 6, 2014

Le Vertige by Coty c1906

Le Vertige by Coty: launched in 1906. Created by Coty's chief perfumer Vincent Roubert. Pronounced "LEH-VAIR-TEEJH," the name means "dizziness" in French and refers to the gay, dizzying rhythm of the dance.

Masumi Toujours by Coty c2001

Masumi Toujours by Coty: launched in 2001. A flanker scent to Coty's original 1967 fragrance, Masumi.

Available in:

  • 15ml Eau de Toilette
  • 30ml Eau de Toilette
  • 75ml Deodorant Spray


So what does it smell like? It is a fresh, fruity floral perfume for women.


  • Top notes: apricot, pineapple, mandarin, passion fruit, melon and orange
  • Middle notes: Egyptian jasmine, violet, pink freesia and lily of the valley
  • Base notes: sandalwood, oakmoss and musk


It has been discontinued, but you can still find at some retailers online.






Masumi Je T'aime by Coty c2003

Masumi Je T'aime by Coty: launched in 2003. A flanker scent to Coty's 1967 perfume, Masumi.

Available in:

  • 15ml Eau de Toilette
  • 30ml Eau de Toilette 

So what does it smell like? Sweet, sensuous fruity floral.




Discontinued, but you can still find it at some online retailers.



Eau Masumi by Coty c1993

Eau Masumi by Coty: launched in 1993. It was a flanker to Coty's 1967 fragrance, Masumi.

Available in:

  • 50ml Eau de Toilette
  • 150ml Deodorant Spray


So what does it smell like? It is described as a floral woody musk perfume.


  • Top notes: bergamot and orange
  • Middle notes: rose, blackcurrant and peach
  • Base notes: amber, musk and sandalwood.


Still in production.


Monday, June 2, 2014

Emeraude by Coty c1918

Emeraude by Coty: launched in 1918, created by Francois Coty. Pronounced "EM-AIR-ODE," meaning "emerald" in French.

It was said that the people of Persia kept emerald jewels in their temples and believed that mysterious powers were hidden within their depths. Fascinated by the Persian reverence for this precious stone, Francois Coty was also enchanted with the Persian legend that these jewels bring divine happiness. He wanted to capture the intrigue of the land and the beauty of the stone in a perfume, so in 1918, he created Emeraude, in which he claimed was "the soul of the emerald in fragrance."




Thursday, February 13, 2014

Coty 1935 Perfume Presentations Ad














Coffret No. 22 - Crystal flacon of Chypre, Le Lilas Blanc or Le Nouveau Gardenia.

Coffret No. 23 - This flacon was used for l'Aimant, L'Origan. Le Muguet and Paris.


Flacon for A'Suma, available in two sizes.

No. 8601 - flacon and "platinum finished" compact housed inside a "shagreen" box.

No. 21 - Presentation holding Bath Salts, Bath Dusting Powder, Toilet Soap and Eau de Cologne.

Sunday, January 26, 2014

Emeraude Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.




Emeraude Essence
  • 4099 - 8 ml flacon...retail $1.00
  • 4097 - 16 ml flacon...retail $2.00
  • 4096 - 32 ml flacon, fancy box...retail $3.75
  • 4000 - 50 ml crystal flacon, green leather case...retail $7.50 (shown in photo above)
  • 4001 - 50 ml crystal flacon, tasseled box ...retail $7.25 (shown in photo above)
  • 4002 - 102 ml- crystal flacon, green leather case...retail $15.00
  • 4003 - 102 ml - crystal flacon, grey suede box ...retail $15.00
  • 4004 - 125 ml - flacon, corrugated carton...retail $12.50
  • 4004bis - 200 ml - crystal flacon, embossed box...retail $18.00
  • C4004bis - 200 ml - crystal flacon, green leather case...retail $25.00
  • 4004ter - 335 ml - crystal flacon, blue leather case...retail $50.00
  • 4005 - 250 ml - flacon, corrugated carton...retail $24.00


Metal Purse Containers
  • 4099M - 8 ml flacon-platinum-toned...retail $1.50
  • 4099G - 8 ml flacon- gold plated ...retail $5.00

Also created in:
  • Face Powder
  • Compacts
  • Refills
  • Toilet Water
  • Dusting Powder
  • Talcum
  • Sachet
  • Bath Salts
  • Brilliantine
  • Lotion for the Hair
  • Soap

Frosted Talc Flacons

Frosted glass talcum flacon, brass shaker lid, gold foil label. Not made by Lalique, but made by Coty's own glassworks. The brass screw cap opens by turning the top of the cap left or right to reveal the shaker holes. The base of the bottle is embossed with "COTY." The bottle stands just under 5 1/8 inches.

Information from a 1932 Coty catalog, complete with original retail prices.



Serial No. 93 - in Bottles-Blanche. Retail price $1.00

  • Available in all odors except Heliotrope, Jacinthe and Ambreine


Serial No. 93 - in Bottles-Rose. Retail price $1.00

Available in:

  • L’Origan No. 1193
  • Paris No. 3093
  • L’Aimant No. 293
  • Chypre No. 193
  • Emeraude No. 4093
  • Styx No. 2193
  • La Rose Jacqueminot No. 993