L'Aimant by Coty c1927

L'Aimant by Coty: launched in 1927. Pronounced "LEH MON", the name means "magnet" in French.

In 1926, Coty purchased the Antoine Chiris company, established in 1768, who harvested and supplied raw materials for perfumes, manufactured perfumery bases, essential oils and made perfumes for other companies.

The Russian perfumery A. Rallet & Company was owned by Chiris and produced the perfume Rallet No. 1, originally named Bouquet de Catherine, composed by Ernest Beaux. When the Russian Revolution began, Rallet relocated to France and set Ernest Beaux up with a new laboratory in Grasse. It was here that he met Coco Chanel and worked on making a perfume for her. Ernest Beaux tweaked Rallet No. 1 and thus in 1921, Chanel No. 5 was born.

The popularity of this perfume was so great that Coty felt he needed to make a clone so he and his chief collaborator in perfumery, Vincent Roubert, gave the old Rallet No. 1 a slight adaptation and it was christened L'Aimant.

Complice de Francois Coty c1973

Francois Coty originally created Complice ('Accomplice') in 1934, but died before it could be launched. It remained on ice until 1973, when the Coty company launched it in a period design bottle. The name Complice was filed for trademark in 1939, company claimed use since 1938.

L'Origan by Coty c1905

L'Origan by Coty: launched in 1905, imported into USA in 1909. Pronounced "LO-REE-GONE," the name means "marjoram" in French.

Le Vertige by Coty c1906

Le Vertige by Coty: launched in 1906. Created by Coty's chief perfumer Vincent Roubert. Pronounced "LEH-VAIR-TEEJH," the name means "dizziness" in French and refers to the gay, dizzying rhythm of the dance.

Masumi Toujours by Coty c2001

Masumi Toujours by Coty: launched in 2001. A flanker scent to Coty's original 1967 fragrance, Masumi.

Available in:

• 15ml Eau de Toilette
• 30ml Eau de Toilette
• 75ml Deodorant Spray

So what does it smell like? It is a fresh, fruity floral perfume for women.

• Top notes: apricot, pineapple, mandarin, passion fruit, melon and orange
• Middle notes: Egyptian jasmine, violet, pink freesia and lily of the valley
• Base notes: sandalwood, oakmoss and musk

It has been discontinued, but you can still find at some retailers online.

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Masumi Je T'aime by Coty c2003

Masumi Je T'aime by Coty: launched in 2003. A flanker scent to Coty's 1967 perfume, Masumi.

Available in:

• 15ml Eau de Toilette
• 30ml Eau de Toilette 

So what does it smell like? Sweet, sensuous fruity floral.

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Discontinued, but you can still find it at some online retailers.

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Eau Masumi by Coty c1993

Eau Masumi by Coty: launched in 1993. It was a flanker to Coty's 1967 fragrance, Masumi.

Available in:

• 50ml Eau de Toilette
• 150ml Deodorant Spray

So what does it smell like? It is described as a floral woody musk perfume.

• Top notes: bergamot and orange
• Middle notes: rose, blackcurrant and peach
• Base notes: amber, musk and sandalwood.

Still in production.

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Emeraude by Coty c1918

Emeraude by Coty: launched in 1918, created by Francois Coty. Pronounced "EM-AIR-ODE," meaning "emerald" in French.

It was said that the people of Persia kept emerald jewels in their temples and believed that mysterious powers were hidden within their depths. Fascinated by the Persian reverence for this precious stone, Francois Coty was also enchanted with the Persian legend that these jewels bring divine happiness. He wanted to capture the intrigue of the land and the beauty of the stone in a perfume, so in 1918, he created Emeraude, in which he claimed was "the soul of the emerald in fragrance."

Coty 1935 Perfume Presentations Ad

Coffret No. 22 - Crystal flacon of Chypre, Le Lilas Blanc or Le Nouveau Gardenia.

Coffret No. 23 - This flacon was used for l'Aimant, L'Origan. Le Muguet and Paris.

Flacon for A'Suma, available in two sizes.

No. 8601 - flacon and "platinum finished" compact housed inside a "shagreen" box.

No. 21 - Presentation holding Bath Salts, Bath Dusting Powder, Toilet Soap and Eau de Cologne.

Emeraude Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

Emeraude Essence

• 4099 - 8 ml flacon...retail $1.00
• 4097 - 16 ml flacon...retail $2.00
• 4096 - 32 ml flacon, fancy box...retail $3.75
• 4000 - 50 ml crystal flacon, green leather case...retail $7.50 (shown in photo above)
• 4001 - 50 ml crystal flacon, tasseled box ...retail $7.25 (shown in photo above)
• 4002 - 102 ml- crystal flacon, green leather case...retail $15.00
• 4003 - 102 ml - crystal flacon, grey suede box ...retail $15.00
• 4004 - 125 ml - flacon, corrugated carton...retail $12.50
• 4004bis - 200 ml - crystal flacon, embossed box...retail $18.00
• C4004bis - 200 ml - crystal flacon, green leather case...retail $25.00
• 4004ter - 335 ml - crystal flacon, blue leather case...retail $50.00
• 4005 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers

• 4099M - 8 ml flacon-platinum-toned...retail $1.50
• 4099G - 8 ml flacon- gold plated ...retail $5.00

Also created in:

• Face Powder
• Compacts
• Refills
• Toilet Water
• Dusting Powder
• Talcum
• Sachet
• Bath Salts
• Brilliantine
• Lotion for the Hair
• Soap

Frosted Talc Flacons

Frosted glass talcum flacon, brass shaker lid, gold foil label. Not made by Lalique, but made by Coty's own glassworks. The brass screw cap opens by turning the top of the cap left or right to reveal the shaker holes. The base of the bottle is embossed with "COTY." The bottle stands just under 5 1/8 inches.

Information from a 1932 Coty catalog, complete with original retail prices.

Serial No. 93 - in Bottles-Blanche. Retail price $1.00

• Available in all odors except Heliotrope, Jacinthe and Ambreine

Serial No. 93 - in Bottles-Rose. Retail price $1.00

Available in:

• L’Origan No. 1193
• Paris No. 3093
• L’Aimant No. 293
• Chypre No. 193
• Emeraude No. 4093
• Styx No. 2193
• La Rose Jacqueminot No. 993

Briar Flacons

Lalique designed flacon, made by Coty's own glassworks, featuring frosted "briar" motif stopper. Information from a 1932 Coty catalog, complete with original retail prices. Starting with the lowest price perfumes to the most expensive perfumes.

Toilette Water
Eau de Toilette in Embossed Box

• No. 08 - In Decorated Boxes, 105ml...retail $3.25
• No. 09 - In Decorated Boxes, 210ml...retail $6.25
• No. 10 - Corrugated Boxes, 425ml...retail $11.00
• No. 11 - Corrugated Boxes, 750ml...retail $21.00

In the following odors:

• Lilas Blanc
• Heliotrope
• Violette
• Jacinthe

Toilette Water
Eau de Toilette in Embossed Box

• No. 08 - In Decorated Boxes, 105ml...retail $4.00
• No. 09 - In Decorated Boxes, 210ml...retail $7.00
• No. 10 - Corrugated Boxes, 425ml...retail $13.00
• No. 11 - Corrugated Boxes, 750ml...retail $25.00

In the following odors:

• L’Origan
• L’Aimant
• Chypre
• Violette Pourpre
• La Rose Jacqueminot
• Iris
• Ambreine
• L’Oeillet France
• Cyclamen
• Lilas Pourpre
• L’Or
• Paris
• Emeraude
• La Jacee
• Muguet

Toilette Water
Eau de Toilette in Embossed Box

• No. 08 - In Decorated Boxes, 105ml...retail $4.25
• No. 09 - In Decorated Boxes, 210ml...retail $7.25
• No. 10 - Corrugated Boxes, 425ml...retail $14.00
• No. 11 - Corrugated Boxes, 750ml...retail $27.00

In the following odors:

• Jasmin de Corse
• L’Effleurt
• L’Ambre Antique
• Styx

L'Origan Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

L’Origan Essence

• 1097 - 8 ml flacon...retail $1.00
• 1098 - 16 ml flacon...retail $2.00
• 1099 - 32 ml flacon, fancy box...retail $3.75
• 1100 - 50 ml crystal flacon, red leather case...retail $7.50 (shown in photo above)
• 1101 - 50 ml crystal flacon, gold leaf tasseled box ...retail $7.00 (shown in photo above)
• 1102 - 102 ml- crystal flacon, red leather case...retail $15.00
• 1103 - 102 ml - crystal flacon, gold leaf tasseled box ...retail $14.00
• 1104 - 125 ml - flacon, corrugated carton...retail $12.50
• 1104bis - 200 ml - crystal flacon, embossed box...retail $18.00
• C1104bis - 200 ml - crystal flacon, red leather case...retail $25.00
• 1104ter - 335 ml - crystal flacon, blue leather case...retail $50.00
• 1105 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers

• 1199M - 8 ml flacon-platinum-toned...retail $1.50
• 1199G - 8 ml flacon- gold plated ...retail $5.00

Also created in:

• Face Powder
• Compacts
• Refills
• Toilet Water
• Dusting Powder
• Talcum
• Sachet
• Bath Salts
• Brilliantine
• Lotion for the Hair
• Soap

Coty Compacts c1932

Coty Cygnet (Swan) Perfume Presentations

Coty's Cygnet perfume presentations are adorned with two gilded or silver finished plastic swans holding a small purse perfume flacon and Sub Deb lipstick, and the trio also includes an Air Spun scented face powder compact.

The perfume bottles are frosted glass and have an Art Nouveau flair to them which can make some people mistake them for Lalique bottles, however, these were not made by Lalique, they were made by Coty's own glassworks.

These presentations date to the early 1950s.

LIFE, 1952:

"Coty Cygnet Trio...$5.00
Coty Cygnet Duo...$3.25"

Cygnet Trio for Emeraude.

Cygnet Trio for Paris, photo from ebay