Emeraude by Coty c1918

Emeraude by Coty: launched in 1918, created by Francois Coty. Pronounced "EM-AIR-ODE," meaning "emerald" in French.

It was said that the people of Persia kept emerald jewels in their temples and believed that mysterious powers were hidden within their depths. Fascinated by the Persian reverence for this precious stone, Francois Coty was also enchanted with the Persian legend that these jewels bring divine happiness. He wanted to capture the intrigue of the land and the beauty of the stone in a perfume, so in 1918, he created Emeraude, in which he claimed was "the soul of the emerald in fragrance."

Coty 1935 Perfume Presentations Ad

Coffret No. 22 - Crystal flacon of Chypre, Le Lilas Blanc or Le Nouveau Gardenia.

Coffret No. 23 - This flacon was used for l'Aimant, L'Origan. Le Muguet and Paris.

Flacon for A'Suma, available in two sizes.

No. 8601 - flacon and "platinum finished" compact housed inside a "shagreen" box.

No. 21 - Presentation holding Bath Salts, Bath Dusting Powder, Toilet Soap and Eau de Cologne.

Emeraude Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

Emeraude Essence

• 4099 - 8 ml flacon...retail $1.00
• 4097 - 16 ml flacon...retail $2.00
• 4096 - 32 ml flacon, fancy box...retail $3.75
• 4000 - 50 ml crystal flacon, green leather case...retail $7.50 (shown in photo above)
• 4001 - 50 ml crystal flacon, tasseled box ...retail $7.25 (shown in photo above)
• 4002 - 102 ml- crystal flacon, green leather case...retail $15.00
• 4003 - 102 ml - crystal flacon, grey suede box ...retail $15.00
• 4004 - 125 ml - flacon, corrugated carton...retail $12.50
• 4004bis - 200 ml - crystal flacon, embossed box...retail $18.00
• C4004bis - 200 ml - crystal flacon, green leather case...retail $25.00
• 4004ter - 335 ml - crystal flacon, blue leather case...retail $50.00
• 4005 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers

• 4099M - 8 ml flacon-platinum-toned...retail $1.50
• 4099G - 8 ml flacon- gold plated ...retail $5.00

Also created in:

• Face Powder
• Compacts
• Refills
• Toilet Water
• Dusting Powder
• Talcum
• Sachet
• Bath Salts
• Brilliantine
• Lotion for the Hair
• Soap

Frosted Talc Flacons

Frosted glass talcum flacon, brass shaker lid, gold foil label. Not made by Lalique, but made by Coty's own glassworks. The brass screw cap opens by turning the top of the cap left or right to reveal the shaker holes. The base of the bottle is embossed with "COTY." The bottle stands just under 5 1/8 inches.

Information from a 1932 Coty catalog, complete with original retail prices.

Serial No. 93 - in Bottles-Blanche. Retail price $1.00

• Available in all odors except Heliotrope, Jacinthe and Ambreine

Serial No. 93 - in Bottles-Rose. Retail price $1.00

Available in:

• L’Origan No. 1193
• Paris No. 3093
• L’Aimant No. 293
• Chypre No. 193
• Emeraude No. 4093
• Styx No. 2193
• La Rose Jacqueminot No. 993

Briar Flacons

Lalique designed flacon, made by Coty's own glassworks, featuring frosted "briar" motif stopper. Information from a 1932 Coty catalog, complete with original retail prices. Starting with the lowest price perfumes to the most expensive perfumes.

Toilette Water
Eau de Toilette in Embossed Box

• No. 08 - In Decorated Boxes, 105ml...retail $3.25
• No. 09 - In Decorated Boxes, 210ml...retail $6.25
• No. 10 - Corrugated Boxes, 425ml...retail $11.00
• No. 11 - Corrugated Boxes, 750ml...retail $21.00

In the following odors:

• Lilas Blanc
• Heliotrope
• Violette
• Jacinthe

Toilette Water
Eau de Toilette in Embossed Box

• No. 08 - In Decorated Boxes, 105ml...retail $4.00
• No. 09 - In Decorated Boxes, 210ml...retail $7.00
• No. 10 - Corrugated Boxes, 425ml...retail $13.00
• No. 11 - Corrugated Boxes, 750ml...retail $25.00

In the following odors:

• L’Origan
• L’Aimant
• Chypre
• Violette Pourpre
• La Rose Jacqueminot
• Iris
• Ambreine
• L’Oeillet France
• Cyclamen
• Lilas Pourpre
• L’Or
• Paris
• Emeraude
• La Jacee
• Muguet

Toilette Water
Eau de Toilette in Embossed Box

• No. 08 - In Decorated Boxes, 105ml...retail $4.25
• No. 09 - In Decorated Boxes, 210ml...retail $7.25
• No. 10 - Corrugated Boxes, 425ml...retail $14.00
• No. 11 - Corrugated Boxes, 750ml...retail $27.00

In the following odors:

• Jasmin de Corse
• L’Effleurt
• L’Ambre Antique
• Styx

L'Origan Catalog Numbers c1932

From a 1932 Coty Catalog, with original prices noted.

L’Origan Essence

• 1097 - 8 ml flacon...retail $1.00
• 1098 - 16 ml flacon...retail $2.00
• 1099 - 32 ml flacon, fancy box...retail $3.75
• 1100 - 50 ml crystal flacon, red leather case...retail $7.50 (shown in photo above)
• 1101 - 50 ml crystal flacon, gold leaf tasseled box ...retail $7.00 (shown in photo above)
• 1102 - 102 ml- crystal flacon, red leather case...retail $15.00
• 1103 - 102 ml - crystal flacon, gold leaf tasseled box ...retail $14.00
• 1104 - 125 ml - flacon, corrugated carton...retail $12.50
• 1104bis - 200 ml - crystal flacon, embossed box...retail $18.00
• C1104bis - 200 ml - crystal flacon, red leather case...retail $25.00
• 1104ter - 335 ml - crystal flacon, blue leather case...retail $50.00
• 1105 - 250 ml - flacon, corrugated carton...retail $24.00

Metal Purse Containers

• 1199M - 8 ml flacon-platinum-toned...retail $1.50
• 1199G - 8 ml flacon- gold plated ...retail $5.00

Also created in:

• Face Powder
• Compacts
• Refills
• Toilet Water
• Dusting Powder
• Talcum
• Sachet
• Bath Salts
• Brilliantine
• Lotion for the Hair
• Soap

Coty Compacts c1932

Coty Cygnet (Swan) Perfume Presentations

Coty's Cygnet perfume presentations are adorned with two gilded or silver finished plastic swans holding a small purse perfume flacon and Sub Deb lipstick, and the trio also includes an Air Spun scented face powder compact.

The perfume bottles are frosted glass and have an Art Nouveau flair to them which can make some people mistake them for Lalique bottles, however, these were not made by Lalique, they were made by Coty's own glassworks.

These presentations date to the early 1950s.

LIFE, 1952:

"Coty Cygnet Trio...$5.00
Coty Cygnet Duo...$3.25"

Cygnet Trio for Emeraude.

Cygnet Trio for Paris, photo from ebay

Coty Fragrance Bar Perfume Presentation

Coty's  Fragrance Bar was a Perfume Presentation holding three perfumes inside of a lucite tantalus, complete with a chain and lock, and was available in L'Origan, L'Aimant, Emeraude, Paris and Muguet des Bois.

Ellie Lipstick and Powder Presentation

LIFE, 1952:

"ELLIE”.., gay, spangled little elephant bearing two ever- welcome gifts from the Coty Christmas Parade! A fluted golden Sub Deb lipstick — plus famous Coty "Air Spun" Face Powder. Put "Ellie" first on your list PARIS, L'AIMANT, L'ORIGAN, EMERAUDE, PARIS."

Another 1942 Coty Perfume Presentation Ad

Vigilante Kit - 9 beauty and charm aids $3.95

Sabots - 2 Perfumes; shoes are pincushions - $5

 Paris:

$2.85 - Toilet Water, Vanity

$7.50 - Case of 7 Luxuries

$15 - Rich perfumed splendor

$4.75 - Five fine gifts in one

Emeraude:

$5.25 - Perfume, 4 related items, atomizer

$16.50 - Charm Chest - choicest Coty aids

$2.50 Jewel Vanity , Air Spun powder

$4.75 - Big Five - each is a gift in itself

 Flights of Fancy in Fragrance:

Jewel Tree - $12.50

Fleur du lac - $12.50

Toboggan - $10

Garden Cart - $7.50

L’Origan:

$8.00 - Big, satin-lined treasure chest

$3.95 - Air Spun Makeup vanity

$5.00 - Exciting bath and beauty aids

$3.75 - Makeup Trio, Toilet Water

L’Aimant:

$5.00 - Quintet in shimmering red-gold scheme

$10.25 - Glamorous - yet practical selection

$2.25 - Air Spun Makeup in gift case

$4.25 - Rich looking! Perfume, matched aids.

1941 Coty Perfume Presentations Ad

Ferris Wheel..A divinely giddy gadget, to hold Coty Chypre. L’Aimantg, Paris, Emeraude and L’Origan. $10.

Sleigh. Romantic setting for two romantic perfume blends - Coty L’Origan and L’Aimant. $3.95

Weathervane. If she’s changeable, give her four famous fragrances: Emeraude, Paris, L’Origan and L’Aimant. $5.00

1942 Coty Perfume Presentations Ad

Guard of Honor for two bottles of L’Aimant and Paris $5.00

Jewel Tree bears Emeraude, Styx, L’Aimant , Paris, Chypre. $12.50

Fleur du Lac, setting for a shimmering flacon of L’Origan. $12.50

Toboggan with a crew of L’Aimant, Paris and Emeraude, Styx. $10.00

Garden Cart carries Styx, Paris and Muguet des Bois. $7.50

Sabots (Dutch clogs/shoes) filled with chunky bottles of Paris and Emeraude. $5.00

Coty Coolness

The New Yorker, Volume 14, Issues 14-26, 1938:

"Cloak Yourself in Coolness. For Coty offers Bath Luxuries that wrap you in a cloak of invisible, fragrant freshness. They are richly endowed with true Coty odeurs...L'Aimant, L'Origan,“Paris,” Styx, Emeraude...Even their packages shimmer with coolness; bubbles and starfish suggest Neptune's green realm."

3.40 oz Styx Eau de Toilette Parfumee, photo from Quirky Finds

Coty Mam'selle Perfume Presentation c1950

The New Yorker - Volume 26, Part 4 - Page 138, 1950:

"Coty's Mam'selle, a pert Victorian doll under a plastic bell with a box of face powder under her feet and a one-dram flacon of any of Coty's perfumes stuck in her muff, costs $6. "

photo from fragrantica member kiku