Coty 1940 ad

Cool Spell by Coty c1964

Cool Spell by Coty: launched in 1964 and was still being sold in the early 1970s. It was a refreshing cologne splash for women and came in a huge 12 oz size to last you all summer long. Other sizes included an 8 oz refreshing body cologne splash as well as a spray version in a 1.5 oz size. A scented dusting powder was also offered.

Coty Gift Sets c1939

Coty Amphora Pottery Perfume Bottles c1940

Coty "Amphora" Pottery Perfume Bottles, circa 1940. Filled with Coty's "Informal Fragrance", an eau de toilette in their most popular perfumes, in color coordinated stoneware perfume jars, created by the Zanesville Stoneware Company of Ohio. The 5.5" tall bottles closed with little metal capped corks and had hanging paper labels.

• Red for L'Aimant
• Blue for Paris
• Green for Emeraude and Chypre. 
• Bronzy Brown for L'Origan and Styx

They sold for $2.50 each.

The paper label reads:

"COTY - NEW YORK PARIS - informal fragrance -
Use this lovely eau de toilette as lavishly as you choose. A generous sprinkle after your bath, a dash in your hand basin, in your final shampoo rinse, on your lingerie or handkerchief. Impart a touch of fragrance to your accessories or your furs. Take it with you to freshen up while traveling."

CONT 5 OZS.
COMPOUNDED IN U.S.A

Muguet des Bois by Coty c1913

Muguet des Bois by Coty: launched in 1913 and originally created by Francois Coty and probably later reformulated by Henri Robert  around 1939 or so. I did find reference to Muguet des Bois by Coty in a 1919 price list in the Druggist's Circular and again in 1925 and 1934.

Pronounced "MEWGAY - DAY - BWAH"

Accomplice by Coty c1954

?, also known as Question Mark by Coty was launched in 1954, renamed Accomplice.

Coty Obelisque Perfume Bottle c1930

Coty Obelisque Perfume Bottle holds 1.25 oz of Parfum, c1930 held the following perfumes:

• Emeraude
• L'Aimant
• L'Origan
• La Jacee
• Paris
• Chypre

Coty Gift Ensembles c1930

The Coty Ensembles were available in the following scents:

L'Aimant

Emeraude

L'Origan

La Jacee

Paris

Chypre

Coty Ensembles included perfume, lipstick and compact, any one of which may be purchased singly in a colored shark-skin case.

Coty 1939 Advertisement Featuring Perfume Sets

Paris set with Perfume, Toilet Water, Lipstick, Compact and Airspun Face Powder. $6.75

L'Aimant set with Face powder, talc, lipstick, perfume, compact, toilet water and sachet?. $12.85

Paris set includes perfume, toilet water, airspun powder and Talc. $5.00

Paris set includes perfume, toilet water, airspun powder, compact, lipstick, talc and an unknown item in the back. $9.75

Emeraude set includes toilet water, perfume, airspun powder and compact. $4.50

Emeraude set included talc, toilet water, perfume, compact, airspun powder and some unknown piece a sachet maybe?. $8.75

Coty Christmas Gifts for 1953 Ad

Coty Christmas Gifts for 1953 Ad

Iris by Coty c1913

Iris by Coty was launched in 1913.

Moia by Coty c1922

Moia by Coty was launched around 1922. Created by François Coty. I can find no references to it, it probably was not successful. I did see it was still being sold in 1929.


So what does it smell like? Moia probably refers to Moia Wood, also known as the Cherimoya, small tropical American tree bearing round, heart shaped or oblong fruit. The blooms have a distinct vanilla scent.

Heliotrope by Coty c1910

Heliotrope by Coty was launched in 1910.

Lotion Coty

In 1932, America was introduced to Coty's hair lotions, these were already known in Europe, where they had already had a great success since 1920.

Printer's Ink, 1932:

"The product, a hair lotion, is new to the Coty line in the United States. It centers around promotion of a beauty salon service that has long term practiced in France. There, when a woman has her hair dressed, she usually has her hair perfumed."

The New Yorker, 1933:

"Well-known to smart heads that have been coiffed on the Continent, Lotion Coty for the Hair is currently available in your favorite scent: Paris, L'Origan, Lavande, Emeraude, Muguet, Chypre, Styx, L'Aimant, La Rose Jacqueminot, Lilas Pourpre, Violette Pourpre, Eau de Coty, L'Or, Ambre Antique."

c1930 Lotion in Eau de Coty scent, photo from a French perfume miniature website.

c1920s Lotion in Chypre scent, photo by ebay seller petrpavek1

 

Le Nouveau Gardenia by Coty c1936

Le Nouveau Gardenia by Coty was launched in 1936.